Registration for our Spring 2021 Case Competition is now OPEN!

Earn the chance to win a $25 or $15 Amazon gift card, while also having your resume sent to the IBM Talent Acquisition Team. 

You will be given a prompt related to a marketing problem. It is up to you and your team to solve this problem with the provided information. There is no right answer: come up with your best possible solution and have fun! This is a great opportunity to meet new people, build team-working skills, and become better at solving and presenting marketing problems!

Form your team, pick a team name and a leader, and fill out the registration form here!

Competition Format

Who: First-years, sophomores, and juniors. Teams of 3-5. All NYU schools are welcome - not just Stern!

Looking for team members? Join our Discord!


First Round: The first round will be judged by the Marketing Society Executive Board. You will email your deck to mktsoc@stern.nyu.edu: no presentation necessary during the first round. The top 3 teams will be chosen.

Second Round: The second round will be judged by IBM Professional(s). The top 3 teams will give 10-minute presentations, with 5 minutes for Q&A, to the professional(s).

First Place Prize: $25 Amazon Gift Card for each team member + a resume drop with the IBM Talent Acquisition Team

Second Place Prize: $15 Amazon Gift Card for each team member + a resume drop with the IBM Talent Acquisition Team

Third Place Prize: Resume drop with the IBM Talent Acquisition Team + tremendous pride!

Register here!


March 24, 11:59 PM EDT: Registration Deadline
March 26: Case Materials Released
April 9, 11:59 PM EDT: 1st Round Presentation Decks Due (Judged by MktSoc Executive Board)
April 13*: Top 3 Teams Announced
April 16*: 10 Minute Final Round Presentations + 5 Minute Q&A (Judged by IBM Professional(s))
April 23: Winners announced!

*Please note that there is a 3 day notice in between the top 3 teams being announced and the final presentations. You and your team will have 3 days to prepare for your presentation.

If you have any questions, please email us here.


NYU Marketing Society

New York University

Leonard N. Stern School of Business

40 West 4th Street,

New York, NY 10012

  • White Facebook Icon
  • Instagram

© 2020 by mktsoc