• Andrew Ni

Episode 1: The Cliché of Minimalism in Branding

Video Starring: Andrew Ni

Featuring: Prof. Sunder Narayanan; NYU Stern, Marketing Professor & MktSoc Faculty Advisor


In our first-ever Video Opinion Episode, Marketing Society's very own Branding Director, Andrew Ni, argues that "Minimalist branding must be highly purposeful, not only the result of competitive peer pressure." He uses fun graphics and video clips while sharing his hot takes on the branding initiatives of several popular brands (such as Taco Bell and Smuckers). Andrew's story is an immersive and interactive look into the world of branding.

© 2020 The Marketing Society. All rights reserved.


Do you agree with Andrew? Comment below what you think!

Andrew Ni is Marketing Society's 2019 - 2021 Branding Director. He is a sophomore at NYU Stern majoring in Finance.

59 views

GET IN TOUCH:

NYU Marketing Society

New York University

Leonard N. Stern School of Business

40 West 4th Street,

New York, NY 10012

  • White Facebook Icon
  • Instagram

© 2020 by mktsoc