Episode 2: How to Advertise in a Pandemic

December 7th, 2020

By: Andrew Ni & Camille Rochaix

Throughout this year, COVID-19 has changed how we live our lives, from sudden shifts in schooling to negative (for some, positive) changes in many industries worldwide. One of these industries is Advertising – more specifically, Video Advertising.

Episode 2 of our MktSoc Video Perspectives series, "How to Advertise in a Pandemic," focuses on the changes Video Advertising has faced and how firms have adapted to promote their brands. Andrew Ni discusses four main strategies advertisers have used during this pandemic – reusing footage, leveraging User Generated Content (UGC), creating animated ads, and being generally resourceful.

Have you noticed a shift in advertising production during the pandemic that we didn't cover? Comment below!

Credits:

Andrew Ni Video Editing & Script

Camille Rochaix Storyboarding

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Andrew Ni is Marketing Society's 2019 - 2021 Branding Director. He is a sophomore at NYU Stern majoring in Finance.

Camille Rochaix is Marketing Society's 2020-2021 Co-Vice President and Founder / Editor of the Marketing Society Blog. Camille is currently a Junior at NYU Stern concentrating in Marketing and minoring in Media, Culture and Communications, and Business of Entertainment, Media & Technology.