• Miranda Soong

Music Meets Marketing: Fine Line by Harry Styles

March 27, 2022

By Miranda Soong


Welcome to Music Meets Marketing, a series where I explore how music gets marketed! In this episode of Music Meets Marketing, I dive into the hit album Fine Line by Harry Styles and the unconventional (online and offline) marketing strategies used for the promotion of its release. And now that he recently announced his third studio album, Harry’s House, maybe we will just have to keep a sharp eye on any ominous posters that may appear on the streets of LA…



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About the Author

Miranda Soong is one of the Co-Content Directors this semester. She is a sophomore at NYU, pursuing Economics with a minor in the Business of Entertainment, Media, and Technology.


Sources

https://blog.hollywoodbranded.com/how-harry-styles-has-utilized-unique-marketing-to-grow-his-fanbase

http://www.prssalb.com/blog/how-harry-styles-used-a-treasure-hunt-method-to-pull-the-most-viral-music-marketing-campaign-of-2019

https://www.unitedbypop.com/music/fandoms/harry-styles-fine-line-6-months/

https://medium.com/starving-artist-no-more/3-things-harry-styles-can-teach-you-about-running-successful-marketing-campaigns-9861984dcfe1

https://www.mtv.com/news/3141872/harry-styles-teases-do-you-know-who-you-are-posters/

https://www.insider.com/harry-styles-fine-line-concert-los-angeles-photos-2019-12#before-treat-people-with-kindness-the-upbeat-feel-good-song-that-emits-pure-optimism-styles-invited-the-chorus-singers-on-stage-9

https://www.visiteroda.com/index.html

https://doyouknowwhoyouare.com


I do not own the rights to the music or visuals featured in this video.

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