The Agora

February 2, 2026 By Andre Lo Courtesy of Alex Koroloff via Unsplash One of the main goals of any sports league is growth,  to expand the audience of the sport and grow the global profile of the game. Leagues will always seek to attract prospective fans by breaking into new markets. They tend to do this through one of two ways, either through expansion (where brand new franchises are created in entirely untapped markets) or relocation (which moves struggling and flailing franc

January 31, 2026 By: Maya Shah Courtesy of Unsplash, Edited by Maya Shah If a brand’s only nod to Hispanic consumers happens during Hispanic Heritage Month, it’s not inclusion, it’s convenience. Extra points if the campaign slaps random Spanish words in the copy (bonus if it features familia, cultura, or fiesta) and some little graphics of only Mexican dishes or attire (sombreros, tacos, guac, we get it). There are more than 65 million Hispanics in the U.S. coming from 20 uni

December 10, 2025 By: Fay Hong Courtesy of PopMart If you’ve been anywhere on the internet in the past year, you’ve probably heard of PopMart. And if you somehow haven’t, you’ve almost certainly seen their most popular line, Labubu. Whether you stumbled into Blindbox-Unboxing-Tok,  heard the vocal-stim-core Labubu theme song somewhere, or spotted someone walking around with a PopMart charm dangling from their bag (Hi!), the odds that this brand has crossed your path are high.

December 8, 2025 By: Neil Zhou (Special E-board Feature) "No one had to market Michael Jordan. I marketed myself by what I did on the court. What I did on the floor drove the marketing, not the other way around. The Jordan Brand was driven by what I did every night playing the game.” – Michael Jordan. As an avid NBA fan, I’ve seen my fair share of ads featuring basketball players. It started with binge-watching endless Footlocker and H.E.B. ad compilations back in middle scho