Annette YangMay 11 minMarketing Me: The Myers-Briggs TestApril 30th, 2022 By: Annette Yang Co-director of Content, Annette Yang, introduces Episode 3 of “Marketing Me”: a podcast about the art...
Miranda SoongApr 231 minMusic Meets Marketing: Sour by Olivia RodrigoIn this episode, I explore how Olivia Rodrigo's "Sour" disrupted the industry through its consistency, cohesiveness, and fan engagement.
Marketing SocietyApr 224 minLetter to my Freshman Self: Payton-LuvApril 22, 2022 By: Payton-luv Stine Hey you, me, I... I don’t really know how to begin a letter to my past self without a super cliche...
Miranda SoongApr 184 minWhy Your Netflix is Unique to YouNetflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!
Alberto GastelumApr 143 minWhy is Carhartt so Popular? April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...
Marketing SocietyApr 113 minCelsius Is Changing the Energy Drink MarketApril 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...
Alberto GastelumApr 95 minAds of New York City ProjectApril 9th, 2022 By: A.J. Gastélum The average consumer is estimated to see between 4000-10,000 ads each day. In New York City,...
Marketing SocietyApr 64 minInnovative Beauty Marketing CampaignsApril 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...
Marketing SocietyApr 54 minOatly Marketing AnalysisApril 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...
Miranda SoongApr 14 minWhy Short-Form Video is the Future of MarketingAs a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an
Alberto GastelumMar 313 minThe Starbucks Story: Changing Coffee CultureMarch 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
Miranda SoongMar 271 minMusic Meets Marketing: Fine Line by Harry StylesIn this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion
Annette YangMar 261 minMarketing Me Ep. 2: Your Social Media BrandMarch 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...
Marketing SocietyMar 233 minThe Marketing of DenimMarch 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
Marketing SocietyMar 223 minMovie Marketing Spider-Man: No Way HomeMarch 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...
Marketing SocietyMar 143 minBudweiser's New Green BeerMarch 14th, 2022 By: Payton-luv Stine Pinch me! I’m Irish…or is it kiss me? St. Patrick’s Day was once a religious and cultural tribute...
Marketing SocietyMar 85 minUnpacking Euphoria’s Experimental Marketing StrategyMarch 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
Alberto GastelumMar 43 minThe Success Story of AirPodsMarch 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
Miranda SoongMar 11 minMusic Meets Marketing: After Hours by The WeekndIn today's episode, I explore the concepts & themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies
Marketing SocietyFeb 283 minHow Tik Tok Knows Everything About YouFebruary 28th, 2021 By: Phoebe Su How many times have you been scrolling through TikTok and seen an ad about a piece of clothing that you...