April 30th, 2022 By: Annette Yang Co-director of Content, Annette Yang, introduces Episode 3 of “Marketing Me”: a podcast about the art...

In this episode, I explore how Olivia Rodrigo's "Sour" disrupted the industry through its consistency, cohesiveness, and fan engagement.

April 22, 2022 By: Payton-luv Stine Hey you, me, I... I don’t really know how to begin a letter to my past self without a super cliche...

Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!

April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...

April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...

April 9th, 2022 By: A.J. Gastélum The average consumer is estimated to see between 4000-10,000 ads each day. In New York City,...

April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...

April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...

As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an

March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...

In this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion

March 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...

March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...

March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...

March 14th, 2022 By: Payton-luv Stine Pinch me! I’m Irish…or is it kiss me? St. Patrick’s Day was once a religious and cultural tribute...

March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...

March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...

In today's episode, I explore the concepts & themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies

February 28th, 2021 By: Phoebe Su How many times have you been scrolling through TikTok and seen an ad about a piece of clothing that you...