Annette Yang
Reaching New Heights: An Analysis of Cannabis Marketing
October 4, 2022 By: Annette Yang The cannabis industry is a rapidly growing market expected to hit 100 billion USD in sales within the...
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Jason Li
- Sep 22
- 5 min
Intern Insights: Warner Bros. Games
September 22, 2022 By: Jason Li Intern Insights is a new series brought to you by the Marketing Society Blog to give you the insider...
117 views0 comments
Annette Yang
- Sep 21
- 5 min
Intern Insights: Sony Music Entertainment
September 20, 2022 By: Annette Yang Intern Insights is a new series brought to you by the Marketing Society Blog to give you the insider...
71 views0 comments
Annette Yang
- Sep 15
- 3 min
Gen Z Marketing: Pop-Up Shops
September 15, 2022 By: Annette Yang Are pop-ups the start of a new shopping culture? With department stores like Sears and JCPenney now...
65 views0 comments
Annette Yang
- Sep 11
- 3 min
What is an Ad Agency: The Power of Advertising
September 11, 2022 By: Annette Yang The average American is exposed to 10,000 advertisements per day (Forbes). Whether we see a logo on a...
89 views0 comments
Annette Yang
- May 1
- 1 min
Marketing Me: The Myers-Briggs Test
April 30th, 2022 By: Annette Yang Co-director of Content, Annette Yang, introduces Episode 3 of “Marketing Me”: a podcast about the art...
39 views0 comments
Miranda Soong
- Apr 23
- 1 min
Music Meets Marketing: Sour by Olivia Rodrigo
In this episode, I explore how Olivia Rodrigo's "Sour" disrupted the industry through its consistency, cohesiveness, and fan engagement.
59 views0 comments
Marketing Society
- Apr 22
- 4 min
Letter to my Freshman Self: Payton-Luv
April 22, 2022 By: Payton-luv Stine Hey you, me, I... I don’t really know how to begin a letter to my past self without a super cliche...
18 views0 comments
Miranda Soong
- Apr 18
- 4 min
Why Your Netflix is Unique to You
Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!
41 views0 comments
Alberto Gastelum
- Apr 14
- 3 min
Why is Carhartt so Popular?
April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...
58 views0 comments
Marketing Society
- Apr 11
- 3 min
Celsius Is Changing the Energy Drink Market
April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...
45 views0 comments
Alberto Gastelum
- Apr 9
- 5 min
Ads of New York City Project
April 9th, 2022 By: A.J. Gastélum The average consumer is estimated to see between 4000-10,000 ads each day. In New York City,...
52 views0 comments
Annette Yang
- Apr 6
- 4 min
Innovative Beauty Marketing Campaigns
April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...
51 views0 comments
Marketing Society
- Apr 5
- 4 min
Oatly Marketing Analysis
April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...
43 views0 comments
Miranda Soong
- Apr 1
- 4 min
Why Short-Form Video is the Future of Marketing
As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an
45 views0 comments
Alberto Gastelum
- Mar 31
- 3 min
The Starbucks Story: Changing Coffee Culture
March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
23 views0 comments
Miranda Soong
- Mar 27
- 1 min
Music Meets Marketing: Fine Line by Harry Styles
In this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion
17 views0 comments
Annette Yang
- Mar 26
- 1 min
Marketing Me Ep. 2: Your Social Media Brand
March 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...
46 views0 comments
Marketing Society
- Mar 23
- 3 min
The Marketing of Denim
March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
24 views0 comments
Annette Yang
- Mar 22
- 3 min
Movie Marketing Spider-Man: No Way Home
March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...
39 views0 comments