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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 & Spring 2025 issue directed by: Elaine Liang & Adrianna Nehme
Feeding Nostalgia: The Marketing Genius of A Minecraft Movie and Fast Food Tie-Ins
May 1, 2025 By: Eva Zhong Courtesy of Nina Rivas via Unsplash.com A Minecraft Movie , the highly anticipated adventure-comedy produced by...
Eva Zhong
May 16 min read
15 views
0 comments
When Celebrity Branding Gets It Right: The SKIMS Story
Apr 31, 2025 By: Julia Zhou When you think of celebrity brands, the usual story goes like this: a famous face slaps their name on a...
Julia Zhou
May 15 min read
14 views
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The Power of Sonic Branding
Apr 28, 2025 By: Sonakshi Gupta Think of the last time you opened Netflix — that sharp, cinematic ta-dum hits before any visuals do. Or...
Sonakshi Gupta
Apr 285 min read
47 views
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Tech Meets Taste: How Parisian Luxury Brands Use Innovation to Stay Iconic
Apr 28, 2025 By: Jocelyn Ho Installation view, Diorama, La Galerie Dior, Paris. Courtesy of Kristen Pelou Paris has always been the...
Jocelyn Ho
Apr 284 min read
50 views
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Function of Beauty: Guerrilla Art and Marketing
Apr 25, 2025 By: Catherine Xue Location: Monopoly Graffiti Mural, 213 Bowery, New York Image courtesy of my phone Marketing is ever...
Catherine Xue
Apr 255 min read
92 views
0 comments
“Recommended for You”: How Netflix’s Algorithm Sells the Illusion of Choice
Apr 17, 2025 By: Julia Zhou When you open Netflix, there’s always something ready for your mood, your vibe, and your taste. It feels...
Julia Zhou
Apr 174 min read
84 views
0 comments
Squid Game Season 2: When Hype Overshadows Heart
April 4, 2025 By: Eva Zhong Courtesy of Jonas Augustin via Unsplash.com When Season 1 of Squid Game , a South Korean thriller series,...
Eva Zhong
Apr 45 min read
92 views
0 comments
Hollywood Hair Theory & Other Signatures: Brand Identity in the Music Industry
April 3, 2025 By: Catherine Xue Courtesy of Inez & Vinoodh; Monica Schipper via Getty Images Recently, netizens on TikTok, Instagram, and...
Catherine Xue
Apr 36 min read
114 views
0 comments
Why We Chase the Unattainable: The Psychology behind FOMO Marketing
Mar 20, 2025 By: Sonakshi Gupta Humans are wired to want what we can’t have. Whether it’s an invite-only club, a members-only sale, or a...
Sonakshi Gupta
Mar 205 min read
135 views
0 comments
Rebuilding Diesel: Successful Branding for Successful Living
Dec 3, 2024 By: Eva Zhong Courtesy of Diesel We are no strangers to Diesel’s white and red san serif logo, now plastered across green...
Eva Zhong
Dec 3, 20245 min read
204 views
0 comments
Let’s get lost in IKEA
Nov 20, 2024 By: Lekhya Kantheti IKEA is more than just a store — it’s an experience. Living near an IKEA back home, it naturally became...
Lekhya Kantheti
Nov 20, 20247 min read
73 views
0 comments
BookTok: How Social Media is Reviving the Love for Reading
Nov 13, 2024 By: Alisia Houghtaling Courtesy of The Silver Streak I was always a big reader as a kid, but once I got busy in middle and...
Alisia Houghtaling
Nov 13, 20243 min read
64 views
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Playtime or Exploitation? The Ethical Tightrope of Marketing to Kids
Nov 14, 2024 By: Eva Zhong Courtesy of Prostock-Studio | Getty Images In a world where, for better or worse, our youngest consumers are...
Eva Zhong
Nov 13, 20246 min read
21 views
0 comments
The Psychology of Spotify Wrapped: why people love data-driven self-reflection
Oct 29, 2024 By: Lekhya Kantheti Remember the time when everyone on Instagram was sharing slides showcasing their most-played songs, top...
Lekhya Kantheti
Oct 29, 20246 min read
140 views
0 comments
A Masterclass in Public Relations: A Case Study of the Ambani Pre-Wedding Ceremony
July 23, 2024 By: Fatima Rimel Courtesy of Business Insider Ambani wedding: What do you expect when the son of the richest man in Asia...
Marketing Society
Jul 23, 20245 min read
120 views
0 comments
Embrace Madrid: A Guide to Studying Abroad and Weekend Getaways on a Budget!
July 22, 2024 By: Camila Vazquez ¡Felicidades! You've made the exciting decision to embark on the unforgettable journey of studying...
Marketing Society
Jul 22, 20246 min read
34 views
0 comments
BERLIN UPCYCLING CULTURE: MAKERSPACES & COMMUNITY ORGANIZATIONS
May 18, 2024 By: Katherine Sun Not this time. This time––I’ll finish it. It’s winter break. I’m packing for a Spring semester in Berlin....
Katherine Sun
May 18, 20245 min read
20 views
0 comments
TOP 5 2024 APRIL FOOLS’ CAMPAIGNS
April 24, 2024 By: Elva Lei As April is coming to an end, let’s talk about some of the best April Fools’ marketing campaigns of 2024....
Elva Lei
Apr 24, 20244 min read
26 views
0 comments
Behind Duolingo’s 10 Million TikTok Following: the success of the little green owl — Duo
April 11, 2024 By: Elaine Liang Courtesy of DigitalNative.com Back in my middle school days, my interest in K-dramas sparked a desire to...
Elaine Liang
Apr 11, 20245 min read
166 views
0 comments
The Last Influencer Marketing Post You’ll Ever Need
April 2, 2024 By: Larry Dong Just over a decade ago, people creating content on the internet were mostly living modest lives, often...
Larry Dong
Apr 2, 20248 min read
57 views
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