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    Marketing Me: The Myers-Briggs Test
    Annette Yang
    • May 1
    • 1 min

    Marketing Me: The Myers-Briggs Test

    April 30th, 2022 By: Annette Yang Co-director of Content, Annette Yang, introduces Episode 3 of “Marketing Me”: a podcast about the art...
    6 views0 comments
    Music Meets Marketing: Sour by Olivia Rodrigo
    Miranda Soong
    • Apr 23
    • 1 min

    Music Meets Marketing: Sour by Olivia Rodrigo

    In this episode, I explore how Olivia Rodrigo's "Sour" disrupted the industry through its consistency, cohesiveness, and fan engagement.
    33 views0 comments
    Marketing Society
    • Apr 22
    • 4 min

    Letter to my Freshman Self: Payton-Luv

    April 22, 2022 By: Payton-luv Stine Hey you, me, I... I don’t really know how to begin a letter to my past self without a super cliche...
    12 views0 comments
    Why Your Netflix is Unique to You
    Miranda Soong
    • Apr 18
    • 4 min

    Why Your Netflix is Unique to You

    Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!
    30 views0 comments
    Why is Carhartt so Popular?
    Alberto Gastelum
    • Apr 14
    • 3 min

    Why is Carhartt so Popular?

    April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...
    39 views0 comments
    Celsius Is Changing the Energy Drink Market
    Marketing Society
    • Apr 11
    • 3 min

    Celsius Is Changing the Energy Drink Market

    April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...
    36 views0 comments
    Ads of New York City Project
    Alberto Gastelum
    • Apr 9
    • 5 min

    Ads of New York City Project

    April 9th, 2022 By: A.J. Gastélum The average consumer is estimated to see between 4000-10,000 ads each day. In New York City,...
    51 views0 comments
    Innovative Beauty Marketing Campaigns
    Marketing Society
    • Apr 6
    • 4 min

    Innovative Beauty Marketing Campaigns

    April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...
    42 views0 comments
    Oatly Marketing Analysis
    Marketing Society
    • Apr 5
    • 4 min

    Oatly Marketing Analysis

    April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...
    31 views0 comments
    Why Short-Form Video is the Future of Marketing
    Miranda Soong
    • Apr 1
    • 4 min

    Why Short-Form Video is the Future of Marketing

    As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an
    32 views0 comments
    The Starbucks Story: Changing Coffee Culture
    Alberto Gastelum
    • Mar 31
    • 3 min

    The Starbucks Story: Changing Coffee Culture

    March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
    19 views0 comments
    Music Meets Marketing: Fine Line by Harry Styles
    Miranda Soong
    • Mar 27
    • 1 min

    Music Meets Marketing: Fine Line by Harry Styles

    In this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion
    15 views0 comments
    Marketing Me Ep. 2: Your Social Media Brand
    Annette Yang
    • Mar 26
    • 1 min

    Marketing Me Ep. 2: Your Social Media Brand

    March 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...
    45 views0 comments
    The Marketing of Denim
    Marketing Society
    • Mar 23
    • 3 min

    The Marketing of Denim

    March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
    23 views0 comments
    Movie Marketing Spider-Man: No Way Home
    Marketing Society
    • Mar 22
    • 3 min

    Movie Marketing Spider-Man: No Way Home

    March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...
    33 views0 comments
    Budweiser's New Green Beer
    Marketing Society
    • Mar 14
    • 3 min

    Budweiser's New Green Beer

    March 14th, 2022 By: Payton-luv Stine Pinch me! I’m Irish…or is it kiss me? St. Patrick’s Day was once a religious and cultural tribute...
    19 views0 comments
    Unpacking Euphoria’s Experimental Marketing Strategy
    Marketing Society
    • Mar 8
    • 5 min

    Unpacking Euphoria’s Experimental Marketing Strategy

    March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
    92 views0 comments
    The Success Story of AirPods
    Alberto Gastelum
    • Mar 4
    • 3 min

    The Success Story of AirPods

    March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
    53 views0 comments
    Music Meets Marketing: After Hours by The Weeknd
    Miranda Soong
    • Mar 1
    • 1 min

    Music Meets Marketing: After Hours by The Weeknd

    In today's episode, I explore the concepts & themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies
    10 views0 comments
    How Tik Tok Knows Everything About You
    Marketing Society
    • Feb 28
    • 3 min

    How Tik Tok Knows Everything About You

    February 28th, 2021 By: Phoebe Su How many times have you been scrolling through TikTok and seen an ad about a piece of clothing that you...
    35 views0 comments
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