Marketing Society
Soft Power: Marketing & Global Politics
December 15, 2022 By: Grace Tan & Ploy Tanomvorsin There is perhaps no more important concept in understanding the current state of...
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MktSoc Perspectives
Annette Yang, 2022-2023 Content Director
Camille Rochaix '22, Founder
Annette Yang
- Dec 11, 2022
- 1 min
A Day in the Life at NYU *Finals Edition
December 11, 2022 By: Annette Yang As we brace ourselves for upcoming finals and look forward to a long-awaited winter break, I wanted to...
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Michael Sun
- Dec 2, 2022
- 1 min
What Even is Marketing Society...
December 2, 2022 By: Michael Sun Content Team writer Michael Sun tries his hardest to explain what Marketing Society is to people who...
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Grace Tan
- Nov 29, 2022
- 3 min
Outrage Marketing: Why Brands Manufacture Controversy
November 29, 2022 By: Grace Tan Balenciaga, a world-renowned fashion house, has recently come under fire for an ad campaign that featured...
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Ploy Tanomvorsin
- Nov 24, 2022
- 2 min
Why People Make Impulse Buys During Black Friday Sales
November 24, 2022 By: Ploy Tanomvorsin ‘Tis the season to be jolly (and shop holiday deals). Fa-la-la-la-la, la-la-la-la. Thanksgiving...
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Frank Liu
- Nov 22, 2022
- 4 min
A Solution for Students: Mindfulness Meditation Apps
November 22, 2022 By: Frank Liu In the age of short-form content, it’s become increasingly difficult to focus and maintain a consistent...
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Michael Sun
- Nov 15, 2022
- 5 min
I’m Forever Alone and it’s Because I’m Bad at Marketing
November 15, 2022 By: Michael Sun It’s 8 pm on a Thursday night. I’m sitting on my bed eating hot chips and absent-mindedly browsing...
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Sneha Rao
- Nov 11, 2022
- 3 min
Why are True Crime Podcasts Popular?
November 11, 2022 By: Sneha Rao One thing pop culture seems to never get enough of is its obsession with true crime. Audiences love hit...
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Kevin Choi
- Nov 8, 2022
- 3 min
Case Study: Taylor Swift’s Midnights
November 8, 2022 By: Kevin Choi What defines a pop star? What traits constitute the archetype? Icons like Michael Jackson, Madonna, and...
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Kevin Choi
- Nov 7, 2022
- 1 min
Music Marketing in Minutes: Dua Lipa
November 7, 2022 By: Kevin Choi Fall '22 Content Committee member, Kevin Choi, launches "Music Marketing in Minutes," a special project...
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Frank Liu
- Nov 3, 2022
- 4 min
Gymshark: A Pioneer in Influencer Marketing
November 3, 2022 By: Frank Liu As we enter the demanding, studious stretch between Halloweekend and Thanksgiving, midterms and...
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Grace Tan
- Nov 1, 2022
- 4 min
BookTok: Marketing Print in a Digital World
November 1, 2022 By: Grace Tan When was the last time you read a book? For many people, especially adults, the answer may be "back in...
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Ploy Tanomvorsin
- Oct 27, 2022
- 3 min
The Science of Foodstagramming and User-Generated Content
October 27, 2022 By Ploy Tanomvorsin Since moving to New York City, I have been overwhelmed by the number of restaurants I was exposed to...
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Michael Sun
- Oct 25, 2022
- 4 min
Yorushika: A Story of Effortless Marketing
October 25, 2022 By: Michael Sun I want, for a second, to bring up some of the greatest marketing campaigns of all time. Think Nike,...
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Annette Yang
- Oct 22, 2022
- 1 min
Open Book: Entrepreneurship, Balance, and Navigating Career Goals
October 22, 2022 By: Annette Yang Director of Content, Annette Yang, brings you the first episode of her brand new video podcast series,...
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Sneha Rao
- Oct 20, 2022
- 4 min
How the Internet Fosters a Never-Ending Cycle of Pressure
October 20, 2022 By: Sneha Rao Raised alongside the boom of social media and viral media, Gen Z has become, by far, the most impatient...
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Kevin Choi
- Oct 18, 2022
- 4 min
College Marketing: Rankings, Prestige, and Social Media
October 18, 2022 By: Kevin Choi Regardless of who you are, there is a high likelihood that you’ve heard about or have come in first-hand...
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Grace Tan
- Oct 13, 2022
- 5 min
Case Study: Heaven by Marc Jacobs
October 13, 2022 By: Grace Tan In September 2020, Marc Jacobs launched their first ever direct-to-consumer clothing line: Heaven. By...
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Frank Liu
- Oct 11, 2022
- 3 min
Ethicality in Marketing - Sports Gambling
October 11, 2022 By: Frank Liu My first real exposure to the practice of sports gambling was in my junior year of high school, through my...
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Annette Yang
- Oct 4, 2022
- 4 min
Reaching New Heights: An Analysis of Cannabis Marketing
October 4, 2022 By: Annette Yang The cannabis industry is a rapidly growing market expected to hit 100 billion USD in sales within the...
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