Marketing Society
A Masterclass in Public Relations: A Case Study of the Ambani Pre-Wedding Ceremony
July 23, 2024 By: Fatima Rimel Courtesy of Business Insider Ambani wedding: What do you expect when the son of the richest man in Asia...
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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme
Marketing Society
- Jul 22
- 6 min
Embrace Madrid: A Guide to Studying Abroad and Weekend Getaways on a Budget!
July 22, 2024 By: Camila Vazquez ¡Felicidades! You've made the exciting decision to embark on the unforgettable journey of studying...
25 views0 comments
Katherine Sun
- May 18
- 5 min
BERLIN UPCYCLING CULTURE: MAKERSPACES & COMMUNITY ORGANIZATIONS
May 18, 2024 By: Katherine Sun Not this time. This time––I’ll finish it. It’s winter break. I’m packing for a Spring semester in Berlin....
11 views0 comments
Elva Lei
- Apr 24
- 4 min
TOP 5 2024 APRIL FOOLS’ CAMPAIGNS
April 24, 2024 By: Elva Lei As April is coming to an end, let’s talk about some of the best April Fools’ marketing campaigns of 2024....
17 views0 comments
Elaine Liang
- Apr 11
- 5 min
Behind Duolingo’s 10 Million TikTok Following: the success of the little green owl — Duo
April 11, 2024 By: Elaine Liang Courtesy of DigitalNative.com Back in my middle school days, my interest in K-dramas sparked a desire to...
57 views0 comments
Larry Dong
- Apr 2
- 8 min
The Last Influencer Marketing Post You’ll Ever Need
April 2, 2024 By: Larry Dong Just over a decade ago, people creating content on the internet were mostly living modest lives, often...
37 views0 comments
Elva Lei
- Mar 28
- 4 min
Fizz Fatigue: The Overwhelming Sea of Hard Seltzer
Mar. 28, 2024 By: Elva Lei As college students, we are all too familiar with the feeling of being bombarded by choices – from picking our...
37 views0 comments
Krystal Wu
- Mar 7
- 5 min
Do Blogs Really Matter?
March 7, 2024 By: Krystal Wu It's a complicated question to answer — blogs have been around for decades, and are undeniably accessible...
41 views0 comments
Krystal Wu
- Feb 15
- 6 min
Marketing Meets Machine Learning — The function and future of AI in marketing
Feb. 15, 2024 By: Krystal Wu Courtesy of spiceworks.com Artificial intelligence and big data have been all the rage. You've probably come...
43 views0 comments
Larry Dong
- Dec 8, 2023
- 7 min
Fear Marketing Is Inviting You to Connect
Dec. 08, 2023 By: Larry Dong It was 1 am, past midnight on Saturday at my dorm’s study lounge. My friend and I had just finished a...
68 views0 comments
Elaina Feng
- Dec 7, 2023
- 5 min
Studying at NUS — Expectations v.s Reality
Dec. 7, 2023 By: Elaina Feng Hi there! I’m Elaina, a junior currently studying at the National University of Singapore (NUS) as a part of...
51 views0 comments
Natalie Pence
- Dec 1, 2023
- 5 min
Paris 2024: The City of Light Illuminated by Olympic Anticipation
Nov. 23, 2023 By: Natalie Pence The City of Light is about to get a little brighter. For the first time in 100 years, the Olympic torch...
27 views0 comments
Elva Lei
- Nov 30, 2023
- 6 min
The Influence of Deinfluencing
Nov. 30, 2023 By: Elva Lei How easily influenced do you think you are? Have you ever scrolled through TikTok or Instagram, watching...
38 views0 comments
Naysa Escobar
- Nov 23, 2023
- 5 min
Instagram's London: Debunking the Glamour, Unveiling the Grit
Nov. 23, 2023 By: Naysa Escobar London is a global city that has captivated people all over the world. It is a beautiful tapestry of...
22 views0 comments
Daivya Shah
- Nov 21, 2023
- 6 min
The Rise of Influencer Marketing in the Tech Industry
Nov. 21, 2023 By: Daivya Shah In today’s rapidly evolving digital landscape, the fusion of technology and marketing has given rise to a...
54 views0 comments
Kennedi Gavin
- Nov 17, 2023
- 10 min
ZARA, ZARA, and More ZARA
Nov. 17, 2023 By: Kennedi Gavin Fashion, as an art form and a cultural phenomenon, is far from a one-size-fits-all concept. It's dynamic,...
46 views0 comments
Vivienne Bersin
- Nov 9, 2023
- 8 min
Checking in to the Past: The Marketing of Historic Buildings as Present Day Hotels
By our Fall 23 Study Abroad Liaisons, Directed by Nicole Lai Nov. 9, 2023 By: Vivienne Bersin Picture yourself as a tourist in Spain able...
56 views0 comments
Krystal Wu
- Nov 8, 2023
- 5 min
Maybe your playlists are just noise
Nov. 8, 2023 By: Krystal Wu Let's judge you based on your Spotify playlists. Does that 10 hour concoction of Drake and Kanye West really...
73 views0 comments
Elva Lei
- Oct 31, 2023
- 6 min
Victoria's Not-So-Secret: Wings To Woes?
Oct. 31, 2023 By: Elva Lei What comes to your mind when you think of Victoria's Secret? Is it the dazzling runway shows, or perhaps the...
62 views0 comments
Larry Dong
- Oct 24, 2023
- 4 min
KSI vs. Fury: How a YouTuber Challenged a Legacy
Oct. 24, 2023 By: Larry Dong On Oct. 14, 2023, two titans of the modern fight game clashed, igniting a storm of anticipation and...
61 views0 comments
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