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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme

Larry Dong
Apr 2, 20248 min read
The Last Influencer Marketing Post You’ll Ever Need
April 2, 2024 By: Larry Dong Just over a decade ago, people creating content on the internet were mostly living modest lives, often...
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Krystal Wu
Feb 15, 20246 min read
Marketing Meets Machine Learning — The function and future of AI in marketing
Feb. 15, 2024 By: Krystal Wu Courtesy of spiceworks.com Artificial intelligence and big data have been all the rage. You've probably come...
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David Huang
May 3, 20237 min read
The First Year: a reflection on my freshman year at NYU
May 2, 2023 By: David Huang It’s already May. I sit at my desk, the glow from my laptop bathing my face in a sea of white. It’s already...
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Krystal Wu
May 2, 20231 min read
More than Coffee: an NYC coffee tour
May 2, 2023 By: Krystal Wu Calling all coffee and marketing enthusiasts! Come with Krystal to tour two specialty cafes in NYC and learn...
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Jin Wu Nam
Apr 27, 20232 min read
Humans of Marketing Society: Pooja Anand
April 27, 2023 By: Jin Wu Nam Get to know a little more about the humans of Marketing Society. Introducing Marketing Society's 2022-23...
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Jin Wu Nam
Apr 14, 20232 min read
Humans of Marketing Society: Andrew Ni
April 14, 2023 By: Jin Wu Nam Get to know a little more about the humans of Marketing Society... starting off with Marketing Society's...
79 views1 comment

Patrick Wu
Mar 25, 20238 min read
TIER-LIST: Coca-Cola Super Bowl Ads
March 25, 2023 By: Patrick Wu Patrick Wu takes our Tuesday adversaries to the next level with a thorough critique and final tier list of...
68 views1 comment


Marketing Society
Dec 15, 20221 min read
Soft Power: Marketing & Global Politics
December 15, 2022 By: Grace Tan & Ploy Tanomvorsin There is perhaps no more important concept in understanding the current state of...
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Annette Yang
Dec 11, 20221 min read
A Day in the Life at NYU *Finals Edition
December 11, 2022 By: Annette Yang As we brace ourselves for upcoming finals and look forward to a long-awaited winter break, I wanted to...
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Michael Sun
Dec 2, 20221 min read
What Even is Marketing Society...
December 2, 2022 By: Michael Sun Content Team writer Michael Sun tries his hardest to explain what Marketing Society is to people who...
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Kevin Choi
Nov 7, 20221 min read
Music Marketing in Minutes: Dua Lipa
November 7, 2022 By: Kevin Choi Fall '22 Content Committee member, Kevin Choi, launches "Music Marketing in Minutes," a special project...
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Annette Yang
Oct 22, 20221 min read
Open Book: Entrepreneurship, Balance, and Navigating Career Goals
October 22, 2022 By: Annette Yang Director of Content, Annette Yang, brings you the first episode of her brand new video podcast series,...
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Annette Yang
Apr 30, 20221 min read
Marketing Me: The Myers-Briggs Test
April 30th, 2022 By: Annette Yang Co-director of Content, Annette Yang, introduces Episode 3 of “Marketing Me”: a podcast about the art...
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Miranda Soong
Apr 23, 20221 min read
Music Meets Marketing: Sour by Olivia Rodrigo
In this episode, I explore how Olivia Rodrigo's "Sour" disrupted the industry through its consistency, cohesiveness, and fan engagement.
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Alberto Gastelum
Apr 9, 20225 min read
Ads of New York City Project
April 9th, 2022 By: A.J. Gastélum The average consumer is estimated to see between 4000-10,000 ads each day. In New York City,...
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Miranda Soong
Mar 26, 20221 min read
Music Meets Marketing: Fine Line by Harry Styles
In this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion
46 views0 comments


Annette Yang
Mar 26, 20221 min read
Marketing Me Ep. 2: Your Social Media Brand
March 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...
51 views0 comments


Miranda Soong
Mar 1, 20221 min read
Music Meets Marketing: After Hours by The Weeknd
In today's episode, I explore the concepts & themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies
28 views0 comments


Annette Yang
Feb 26, 20221 min read
Marketing Me: Episode 1
February 26th, 2022 By: Annette Yang Here at Marketing Society, we often talk about branding in the context of firms and products....
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Camille Rochaix & Andrew Ni
Mar 29, 20211 min read
Episode 4: Marketing Hybrid Cloud with IBM
March 29th, 2021 By: Camille Rochaix & Andrew Ni How do you advertise something as complex as a hybrid cloud service? How do you feature...
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