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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 & Spring 2025 issue directed by: Elaine Liang & Adrianna Nehme
The Psychology of Spotify Wrapped: why people love data-driven self-reflection
Oct 29, 2024 By: Lekhya Kantheti Remember the time when everyone on Instagram was sharing slides showcasing their most-played songs, top...
Lekhya Kantheti
Oct 29, 20246 min read
141 views
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Behind Duolingo’s 10 Million TikTok Following: the success of the little green owl — Duo
April 11, 2024 By: Elaine Liang Courtesy of DigitalNative.com Back in my middle school days, my interest in K-dramas sparked a desire to...
Elaine Liang
Apr 11, 20245 min read
174 views
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Victoria's Not-So-Secret: Wings To Woes?
Oct. 31, 2023 By: Elva Lei What comes to your mind when you think of Victoria's Secret? Is it the dazzling runway shows, or perhaps the...
Elva Lei
Oct 31, 20236 min read
88 views
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Morning Brew: The Founder's Advice on Launching Your Startup
March 7, 2023 By: Annette Yang Last week I had the pleasure to attend a live speaker panel featuring Alex Lieberman, co-founder of...
Annette Yang
Mar 7, 20234 min read
69 views
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Case Study: Taylor Swift’s Midnights
November 8, 2022 By: Kevin Choi What defines a pop star? What traits constitute the archetype? Icons like Michael Jackson, Madonna, and...
Kevin Choi
Nov 8, 20223 min read
96 views
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Case Study: Heaven by Marc Jacobs
October 13, 2022 By: Grace Tan In September 2020, Marc Jacobs launched their first ever direct-to-consumer clothing line: Heaven. By...
Grace Tan
Oct 13, 20225 min read
702 views
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Why is Carhartt so Popular?
April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...
Alberto Gastelum
Apr 14, 20223 min read
760 views
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Celsius Is Changing the Energy Drink Market
April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...
Marketing Society
Apr 11, 20223 min read
1,452 views
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Oatly Marketing Analysis
April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...
Marketing Society
Apr 4, 20224 min read
167 views
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The Starbucks Story: Changing Coffee Culture
March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
Alberto Gastelum
Mar 31, 20223 min read
1,906 views
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The Success Story of AirPods
March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
Alberto Gastelum
Mar 4, 20223 min read
269 views
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MktSoc Case Study: MUJI
December 4th, 2021 By: AJ Gastélum AJ Gastélum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
AJ Gastelum
Dec 4, 20211 min read
121 views
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Apple Virtual Events: A MktSoc Case Study
October 24th, 2021 By: AJ Gastelum AJ Gastelum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
Marketing Society
Oct 24, 20211 min read
24 views
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MktSoc Case Study: Lush
April 28th, 2021 By: Grace Zhu Feel free to let us know your thoughts in the comments section below! ............. Grace Zhu is one of...
Grace Zhu
Apr 28, 20211 min read
80 views
0 comments
MktSoc Case Study: Baskin-Robbins
What is your favorite Baskin-Robbins treat? Tell us in the comments below! ............. Grace Zhu is one of Marketing Society’s Spring...
Grace Zhu
Mar 31, 20211 min read
47 views
0 comments
MktSoc Case Study: Oreo
March 3rd, 2021 By: Grace Zhu What is your favorite Oreo flavor? Comment and like below! Grace Zhu is one of Marketing Society’s Spring...
Grace Zhu
Mar 3, 20211 min read
83 views
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