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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 & Spring 2025 issue directed by: Elaine Liang & Adrianna Nehme
The Psychology of Spotify Wrapped: why people love data-driven self-reflection
Oct 29, 2024 By: Lekhya Kantheti Remember the time when everyone on Instagram was sharing slides showcasing their most-played songs, top...
Lekhya Kantheti
Oct 29, 20246 min read
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Behind Duolingo’s 10 Million TikTok Following: the success of the little green owl — Duo
April 11, 2024 By: Elaine Liang Courtesy of DigitalNative.com Back in my middle school days, my interest in K-dramas sparked a desire to...
Elaine Liang
Apr 11, 20245 min read
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Victoria's Not-So-Secret: Wings To Woes?
Oct. 31, 2023 By: Elva Lei What comes to your mind when you think of Victoria's Secret? Is it the dazzling runway shows, or perhaps the...
Elva Lei
Oct 31, 20236 min read
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Morning Brew: The Founder's Advice on Launching Your Startup
March 7, 2023 By: Annette Yang Last week I had the pleasure to attend a live speaker panel featuring Alex Lieberman, co-founder of...
Annette Yang
Mar 7, 20234 min read
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Case Study: Taylor Swift’s Midnights
November 8, 2022 By: Kevin Choi What defines a pop star? What traits constitute the archetype? Icons like Michael Jackson, Madonna, and...
Kevin Choi
Nov 8, 20223 min read
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Case Study: Heaven by Marc Jacobs
October 13, 2022 By: Grace Tan In September 2020, Marc Jacobs launched their first ever direct-to-consumer clothing line: Heaven. By...
Grace Tan
Oct 13, 20225 min read
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Why is Carhartt so Popular?
April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...
Alberto Gastelum
Apr 14, 20223 min read
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Celsius Is Changing the Energy Drink Market
April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...
Marketing Society
Apr 11, 20223 min read
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Oatly Marketing Analysis
April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...
Marketing Society
Apr 4, 20224 min read
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The Starbucks Story: Changing Coffee Culture
March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
Alberto Gastelum
Mar 31, 20223 min read
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The Success Story of AirPods
March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
Alberto Gastelum
Mar 4, 20223 min read
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MktSoc Case Study: MUJI
December 4th, 2021 By: AJ Gastélum AJ Gastélum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
AJ Gastelum
Dec 4, 20211 min read
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Apple Virtual Events: A MktSoc Case Study
October 24th, 2021 By: AJ Gastelum AJ Gastelum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
Marketing Society
Oct 24, 20211 min read
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MktSoc Case Study: Lush
April 28th, 2021 By: Grace Zhu Feel free to let us know your thoughts in the comments section below! ............. Grace Zhu is one of...
Grace Zhu
Apr 28, 20211 min read
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MktSoc Case Study: Baskin-Robbins
What is your favorite Baskin-Robbins treat? Tell us in the comments below! ............. Grace Zhu is one of Marketing Society’s Spring...
Grace Zhu
Mar 31, 20211 min read
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MktSoc Case Study: Oreo
March 3rd, 2021 By: Grace Zhu What is your favorite Oreo flavor? Comment and like below! Grace Zhu is one of Marketing Society’s Spring...
Grace Zhu
Mar 3, 20211 min read
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