Kevin Choi
Case Study: Taylor Swift’s Midnights
November 8, 2022 By: Kevin Choi What defines a pop star? What traits constitute the archetype? Icons like Michael Jackson, Madonna, and...
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MktSoc Perspectives
Annette Yang, 2022-2023 Content Director
Camille Rochaix '22, Founder
Grace Tan
- Oct 13, 2022
- 5 min
Case Study: Heaven by Marc Jacobs
October 13, 2022 By: Grace Tan In September 2020, Marc Jacobs launched their first ever direct-to-consumer clothing line: Heaven. By...
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Alberto Gastelum
- Apr 14, 2022
- 3 min
Why is Carhartt so Popular?
April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...
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Marketing Society
- Apr 11, 2022
- 3 min
Celsius Is Changing the Energy Drink Market
April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...
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Marketing Society
- Apr 4, 2022
- 4 min
Oatly Marketing Analysis
April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...
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Alberto Gastelum
- Mar 31, 2022
- 3 min
The Starbucks Story: Changing Coffee Culture
March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
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Alberto Gastelum
- Mar 4, 2022
- 3 min
The Success Story of AirPods
March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
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AJ Gastelum
- Dec 4, 2021
- 1 min
MktSoc Case Study: MUJI
December 4th, 2021 By: AJ Gastélum AJ Gastélum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
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Marketing Society
- Oct 24, 2021
- 1 min
Apple Virtual Events: A MktSoc Case Study
October 24th, 2021 By: AJ Gastelum AJ Gastelum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
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Grace Zhu
- Apr 28, 2021
- 1 min
MktSoc Case Study: Lush
April 28th, 2021 By: Grace Zhu Feel free to let us know your thoughts in the comments section below! ............. Grace Zhu is one of...
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Grace Zhu
- Mar 31, 2021
- 1 min
MktSoc Case Study: Baskin-Robbins
What is your favorite Baskin-Robbins treat? Tell us in the comments below! ............. Grace Zhu is one of Marketing Society’s Spring...
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Grace Zhu
- Mar 3, 2021
- 1 min
MktSoc Case Study: Oreo
March 3rd, 2021 By: Grace Zhu What is your favorite Oreo flavor? Comment and like below! Grace Zhu is one of Marketing Society’s Spring...
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