Marketing SocietyFeb 164 minThe Sport of Designing an Olympic EmblemFebruary 16th, 2022 By: Miranda Soong The Winter Olympics in Beijing has kicked off 2022 to a swift start since it began earlier this...
Vickie TanNov 22, 20214 minThe Rise of Influencer Marketing for GamesNovember 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
AJ GastelumNov 3, 20213 minHow Boba Tea Became Unique Within the US Drink MarketNovember 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...
Janny HongOct 25, 20215 minMarketing in the Real Estate IndustryOctober 25th, 2021 By: Janny Hong Imagine handing over $350,000 that you’ve earned and saved to a stranger that will buy your first home....
Payton-Luv StineOct 20, 20213 minHow Fashion Retailers have Communicated Their DEI Brand Values October 20th, 2021 By: Payton-luv Stine Diversity, Equity, and Inclusion are more than just buzzwords, and they’re more than internal...
AJ GastelumSep 29, 20213 minThe Evolution of Baby Product MarketingSeptember 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...
Janny HongSep 27, 20213 minIs Snapple's New Product Design for Better or For Worse?September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...
Marketing SocietyMar 24, 20212 minThe Psychology of Color MarketingMarch 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...
Grace ZhuMar 22, 20213 minThe Psychology of Brand NamesMarch 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...
Rachel LiuMar 10, 20213 minDisney -- Looking Ahead after COVIDMarch 7th, 2021 By: Rachel Liu Hey Marketing Gurus! Today, we’re taking a break from advertisements and we’re talking about ✨Strategy.✨ ...
Priyal MaheshwariMar 8, 20213 minMarketing News Sources to FollowMarch 8th, 2021 By: Priyal Maheshwari Marketing is a fast-paced industry, and if you aren’t able to keep up with the trends, it’s easy to...
Grace ZhuFeb 24, 20212 minThe Logos of Logo ChangesFebruary 24th, 2021 By: Grace Zhu A logo plays an important role in a company’s branding, helping consumers visualize the identity of the...
Ruby QianFeb 22, 20213 minMarketing by Design: Food PackagingFebruary 22nd, 2021 By: Ruby Qian Imagine: you walk into your local grocery store and decide that you will try a new snack today. The...
Camille Rochaix & Claire TaoFeb 10, 20213 minLet's Talk Fast Facts: Super Bowl Ads February 10th, 2021 By: Camille Rochaix and Claire Tao On Sunday, like many Americans, we sat down to watch advertising’s biggest moment...
Julia MaoFeb 8, 20213 minMarketing Trends to Watch in 2021February 8th, 2021 By: Julia Mao Marketing is a fluid subject that adapts with society; there’s never one way to go about it and trending...
Pooja AnandNov 23, 20204 minMktSoc's Favorite Holiday Ads November 23rd, 2020 By: Pooja Anand In this blog post, I’ll be sharing the Marketing Society’s favorite holiday ads! In each of the...
Claire TaoNov 23, 20204 minMy Remote Internship with IBMNovember 23rd, 2020 By: Claire Tao Application & Recruitment Process I walked out of the Wasserman Center feeling hopeless as I replayed...
Fred SidorkinOct 12, 20202 minOpinion on the Streaming WarsWho's investing in Content? October 12th, 2020 By: Fred Sidorkin I firmly believe content is king with streaming platforms. When I ask...
Camille RochaixSep 14, 20203 minWelcome to the MktSoc Blog!What is Marketing? A MktSoc Introduction September 14th, 2020 By: Camille Rochaix Interested in marketing? You have come to the right...
Veronica DiazSep 14, 20203 minVeronica Diaz x Begg x Co. Staying Stylish in Quarantine with My First College Internship September 14, 2020 By: Veronica Diaz As the second semester of my freshman...