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The Agora

The official MktSoc blog and content page

Founded by Camille Rochaix '22

Fall 2025 issue directed by: Eva Zhong & Sonakshi Gupta

Why We Chase the Unattainable: The Psychology behind FOMO Marketing

Why We Chase the Unattainable: The Psychology behind FOMO Marketing

Why We Chase the Unattainable: The Psychology behind FOMO Marketing

Mar 20, 2025 By: Sonakshi Gupta Humans are wired to want what we can’t have. Whether it’s an invite-only club, a members-only sale, or a...

Sonakshi Gupta

Mar 205 min read

TOP 5 2024 APRIL FOOLS’ CAMPAIGNS

TOP 5 2024 APRIL FOOLS’ CAMPAIGNS

TOP 5 2024 APRIL FOOLS’ CAMPAIGNS

April 24, 2024 By: Elva Lei As April is coming to an end, let’s talk about some of the best April Fools’ marketing campaigns of 2024....

Elva Lei

Apr 24, 20244 min read

The Last Influencer Marketing Post You’ll Ever Need

The Last Influencer Marketing Post You’ll Ever Need

The Last Influencer Marketing Post You’ll Ever Need

April 2, 2024 By: Larry Dong Just over a decade ago, people creating content on the internet were mostly living modest lives, often...

Larry Dong

Apr 2, 20248 min read

Fizz Fatigue: The Overwhelming Sea of Hard Seltzer

Fizz Fatigue: The Overwhelming Sea of Hard Seltzer

Fizz Fatigue: The Overwhelming Sea of Hard Seltzer

Mar. 28, 2024 By: Elva Lei As college students, we are all too familiar with the feeling of being bombarded by choices – from picking our...

Elva Lei

Mar 28, 20244 min read

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