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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 & Spring 2025 issue directed by: Elaine Liang & Adrianna Nehme
Why We Chase the Unattainable: The Psychology behind FOMO Marketing
Mar 20, 2025 By: Sonakshi Gupta Humans are wired to want what we can’t have. Whether it’s an invite-only club, a members-only sale, or a...
Sonakshi Gupta
Mar 205 min read
135 views
0 comments
TOP 5 2024 APRIL FOOLS’ CAMPAIGNS
April 24, 2024 By: Elva Lei As April is coming to an end, let’s talk about some of the best April Fools’ marketing campaigns of 2024....
Elva Lei
Apr 24, 20244 min read
26 views
0 comments
The Last Influencer Marketing Post You’ll Ever Need
April 2, 2024 By: Larry Dong Just over a decade ago, people creating content on the internet were mostly living modest lives, often...
Larry Dong
Apr 2, 20248 min read
57 views
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Fizz Fatigue: The Overwhelming Sea of Hard Seltzer
Mar. 28, 2024 By: Elva Lei As college students, we are all too familiar with the feeling of being bombarded by choices – from picking our...
Elva Lei
Mar 28, 20244 min read
47 views
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Fear Marketing Is Inviting You to Connect
Dec. 08, 2023 By: Larry Dong It was 1 am, past midnight on Saturday at my dorm’s study lounge. My friend and I had just finished a...
Larry Dong
Dec 8, 20237 min read
75 views
0 comments
The Influence of Deinfluencing
Nov. 30, 2023 By: Elva Lei How easily influenced do you think you are? Have you ever scrolled through TikTok or Instagram, watching...
Elva Lei
Nov 30, 20236 min read
45 views
0 comments
The Rise of Influencer Marketing in the Tech Industry
Nov. 21, 2023 By: Daivya Shah In today’s rapidly evolving digital landscape, the fusion of technology and marketing has given rise to a...
Daivya Shah
Nov 21, 20236 min read
113 views
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Maybe your playlists are just noise
Nov. 8, 2023 By: Krystal Wu Let's judge you based on your Spotify playlists. Does that 10 hour concoction of Drake and Kanye West really...
Krystal Wu
Nov 8, 20235 min read
80 views
0 comments
KSI vs. Fury: How a YouTuber Challenged a Legacy
Oct. 24, 2023 By: Larry Dong On Oct. 14, 2023, two titans of the modern fight game clashed, igniting a storm of anticipation and...
Larry Dong
Oct 24, 20234 min read
62 views
0 comments
More than Coffee: an NYC coffee tour
May 2, 2023 By: Krystal Wu Calling all coffee and marketing enthusiasts! Come with Krystal to tour two specialty cafes in NYC and learn...
Krystal Wu
May 2, 20231 min read
82 views
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“Unbreakable Heart” Torn Apart: Difficulties in Esports Brand Building
February 14, 2022 By: Jin Wu Nam Think of the biggest underdog dramas in sports history. For me, the most touching victory was from...
Jin Wu Nam
Mar 28, 20237 min read
95 views
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TIER-LIST: Coca-Cola Super Bowl Ads
March 25, 2023 By: Patrick Wu Patrick Wu takes our Tuesday adversaries to the next level with a thorough critique and final tier list of...
Patrick Wu
Mar 25, 20238 min read
76 views
1 comment
To Fall in Love with Any Club, Do This
March 21, 2023 By: David Huang (title parodying Mandy Catron’s NYT article “To Fall in Love with Anyone, Do This” in 2015 and Yotam...
David Huang
Mar 21, 20235 min read
94 views
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Breaking into Tech: Marketing Edition
February 7, 2023 By: Annette Yang We’ve all heard the phrase “break into tech” before. And in the last 2 years, there's been a rise in...
Annette Yang
Feb 7, 20233 min read
131 views
1 comment
I’m Forever Alone and it’s Because I’m Bad at Marketing
November 15, 2022 By: Michael Sun It’s 8 pm on a Thursday night. I’m sitting on my bed eating hot chips and absent-mindedly browsing...
Michael Sun
Nov 15, 20225 min read
156 views
0 comments
Gymshark: A Pioneer in Influencer Marketing
November 3, 2022 By: Frank Liu As we enter the demanding, studious stretch between Halloweekend and Thanksgiving, midterms and...
Frank Liu
Nov 3, 20224 min read
63 views
0 comments
BookTok: Marketing Print in a Digital World
November 1, 2022 By: Grace Tan When was the last time you read a book? For many people, especially adults, the answer may be "back in...
Grace Tan
Nov 1, 20224 min read
32 views
0 comments
Yorushika: A Story of Effortless Marketing
October 25, 2022 By: Michael Sun I want, for a second, to bring up some of the greatest marketing campaigns of all time. Think Nike,...
Michael Sun
Oct 25, 20224 min read
203 views
0 comments
College Marketing: Rankings, Prestige, and Social Media
October 18, 2022 By: Kevin Choi Regardless of who you are, there is a high likelihood that you’ve heard about or have come in first-hand...
Kevin Choi
Oct 18, 20224 min read
147 views
0 comments
Ethicality in Marketing - Sports Gambling
October 11, 2022 By: Frank Liu My first real exposure to the practice of sports gambling was in my junior year of high school, through my...
Frank Liu
Oct 11, 20223 min read
78 views
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