Annette Yang
Reaching New Heights: An Analysis of Cannabis Marketing
October 4, 2022 By: Annette Yang The cannabis industry is a rapidly growing market expected to hit 100 billion USD in sales within the...
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Annette Yang
- Sep 15
- 3 min
Gen Z Marketing: Pop-Up Shops
September 15, 2022 By: Annette Yang Are pop-ups the start of a new shopping culture? With department stores like Sears and JCPenney now...
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Annette Yang
- Sep 11
- 3 min
What is an Ad Agency: The Power of Advertising
September 11, 2022 By: Annette Yang The average American is exposed to 10,000 advertisements per day (Forbes). Whether we see a logo on a...
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Miranda Soong
- Apr 18
- 4 min
Why Your Netflix is Unique to You
Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!
41 views0 comments
Annette Yang
- Apr 6
- 4 min
Innovative Beauty Marketing Campaigns
April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...
51 views0 comments
Miranda Soong
- Apr 1
- 4 min
Why Short-Form Video is the Future of Marketing
As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an
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Marketing Society
- Mar 23
- 3 min
The Marketing of Denim
March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
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Annette Yang
- Mar 22
- 3 min
Movie Marketing Spider-Man: No Way Home
March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...
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Marketing Society
- Mar 8
- 5 min
Unpacking Euphoria’s Experimental Marketing Strategy
March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
337 views0 comments
Marketing Society
- Feb 28
- 3 min
How Tik Tok Knows Everything About You
February 28th, 2021 By: Phoebe Su How many times have you been scrolling through TikTok and seen an ad about a piece of clothing that you...
36 views0 comments
Marketing Society
- Feb 25
- 3 min
Good, Bad and Ugly of Valentines Day
February 20th, 2022 By: Payton-luv Stine Just when you thought Marketing Society had enough of Valentine’s Day…we didn’t. Valentines Day...
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Annette Yang
- Feb 23
- 4 min
Kardashian Marketing: How Skims Became a Billion-Dollar Brand
February 23rd, 2022 By: Annette Yang Keeping Up with the Kardashians star, Kim Kardashian is notably one of today’s most impactful icons...
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Marketing Society
- Feb 16
- 4 min
The Sport of Designing an Olympic Emblem
February 16th, 2022 By: Miranda Soong The Winter Olympics in Beijing has kicked off 2022 to a swift start since it began earlier this...
53 views0 comments
Marketing Society
- Feb 14
- 3 min
Reshaping Valentine's Day Marketing
February 14th, 2021 By: AJ Gastélum Valentine’s Day is synonymous with romantic gestures, boxes of sweets, and pink and red designs...
48 views0 comments
Marketing Society
- Feb 9
- 2 min
Teasers as a Marketing Strategy: Super Bowl Edition
February 9th, 2022 By: Phoebe Su The Super Bowl isn’t just a big night for football; for most companies, it is also a big chance to...
49 views0 comments
Annette Yang
- Feb 7
- 3 min
How to Successfully Market Lunar New Year
February 7th, 2022 By: Annette Yang It's time to ring in the new Lunar calendar and welcome the Year of the Tiger: a symbol of...
51 views0 comments
Brianna Pham
- Dec 3, 2021
- 2 min
2 Awful Fashion Marketing Moves
December 3rd, 2021 By Brianna Pham It’s the holidays: the best time to reflect on consumerism. Whether it’s a new coat for the New York...
97 views0 comments
Vickie Tan
- Nov 22, 2021
- 4 min
The Rise of Influencer Marketing for Games
November 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
107 views0 comments
AJ Gastelum
- Nov 17, 2021
- 2 min
The Marketing of a City: How “I ❤ NY” Became a Global Symbol of New York Tourism
November 17th, 2021 By: AJ Gastélum You’ve probably seen this logo before. Whether you’ve been to New York or not, this logo shows up on...
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AJ Gastelum
- Nov 3, 2021
- 3 min
How Boba Tea Became Unique Within the US Drink Market
November 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...
64 views0 comments