Michael Sun
I’m Forever Alone and it’s Because I’m Bad at Marketing
November 15, 2022 By: Michael Sun It’s 8 pm on a Thursday night. I’m sitting on my bed eating hot chips and absent-mindedly browsing...
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MktSoc Perspectives
Annette Yang, 2022-2023 Content Director
Camille Rochaix '22, Founder
Frank Liu
- Nov 3, 2022
- 4 min
Gymshark: A Pioneer in Influencer Marketing
November 3, 2022 By: Frank Liu As we enter the demanding, studious stretch between Halloweekend and Thanksgiving, midterms and...
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Grace Tan
- Nov 1, 2022
- 4 min
BookTok: Marketing Print in a Digital World
November 1, 2022 By: Grace Tan When was the last time you read a book? For many people, especially adults, the answer may be "back in...
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Michael Sun
- Oct 25, 2022
- 4 min
Yorushika: A Story of Effortless Marketing
October 25, 2022 By: Michael Sun I want, for a second, to bring up some of the greatest marketing campaigns of all time. Think Nike,...
60 views0 comments
Kevin Choi
- Oct 18, 2022
- 4 min
College Marketing: Rankings, Prestige, and Social Media
October 18, 2022 By: Kevin Choi Regardless of who you are, there is a high likelihood that you’ve heard about or have come in first-hand...
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Frank Liu
- Oct 11, 2022
- 3 min
Ethicality in Marketing - Sports Gambling
October 11, 2022 By: Frank Liu My first real exposure to the practice of sports gambling was in my junior year of high school, through my...
62 views0 comments
Annette Yang
- Oct 4, 2022
- 4 min
Reaching New Heights: An Analysis of Cannabis Marketing
October 4, 2022 By: Annette Yang The cannabis industry is a rapidly growing market expected to hit 100 billion USD in sales within the...
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Annette Yang
- Sep 15, 2022
- 3 min
Gen Z Marketing: Pop-Up Shops
September 15, 2022 By: Annette Yang Are pop-ups the start of a new shopping culture? With department stores like Sears and JCPenney now...
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Annette Yang
- Sep 11, 2022
- 3 min
What is an Ad Agency: The Power of Advertising
September 11, 2022 By: Annette Yang The average American is exposed to 10,000 advertisements per day (Forbes). Whether we see a logo on a...
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Miranda Soong
- Apr 18, 2022
- 4 min
Why Your Netflix is Unique to You
Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!
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Annette Yang
- Apr 6, 2022
- 4 min
Innovative Beauty Marketing Campaigns
April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...
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Miranda Soong
- Mar 31, 2022
- 4 min
Why Short-Form Video is the Future of Marketing
As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an
57 views0 comments
Marketing Society
- Mar 23, 2022
- 3 min
The Marketing of Denim
March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
24 views0 comments
Annette Yang
- Mar 21, 2022
- 3 min
Movie Marketing Spider-Man: No Way Home
March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...
215 views0 comments
Marketing Society
- Mar 8, 2022
- 5 min
Unpacking Euphoria’s Experimental Marketing Strategy
March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
667 views0 comments
Marketing Society
- Feb 28, 2022
- 3 min
How Tik Tok Knows Everything About You
February 28th, 2021 By: Phoebe Su How many times have you been scrolling through TikTok and seen an ad about a piece of clothing that you...
38 views0 comments
Marketing Society
- Feb 25, 2022
- 3 min
Good, Bad and Ugly of Valentines Day
February 20th, 2022 By: Payton-luv Stine Just when you thought Marketing Society had enough of Valentine’s Day…we didn’t. Valentines Day...
23 views0 comments
Annette Yang
- Feb 23, 2022
- 4 min
Kardashian Marketing: How Skims Became a Billion-Dollar Brand
February 23rd, 2022 By: Annette Yang Keeping Up with the Kardashians star, Kim Kardashian is notably one of today’s most impactful icons...
51 views0 comments
Marketing Society
- Feb 16, 2022
- 4 min
The Sport of Designing an Olympic Emblem
February 16th, 2022 By: Miranda Soong The Winter Olympics in Beijing has kicked off 2022 to a swift start since it began earlier this...
54 views0 comments
Marketing Society
- Feb 14, 2022
- 3 min
Reshaping Valentine's Day Marketing
February 14th, 2021 By: AJ Gastélum Valentine’s Day is synonymous with romantic gestures, boxes of sweets, and pink and red designs...
50 views0 comments
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