Krystal Wu
More than Coffee: an NYC coffee tour
May 2, 2023 By: Krystal Wu Calling all coffee and marketing enthusiasts! Come with Krystal to tour two specialty cafes in NYC and learn...
top of page
MktSoc Perspectives
Annette Yang, 2022-2023 Content Director
Camille Rochaix '22, Founder
Jin Wu Nam
- Mar 28
- 7 min
“Unbreakable Heart” Torn Apart: Difficulties in Esports Brand Building
February 14, 2022 By: Jin Wu Nam Think of the biggest underdog dramas in sports history. For me, the most touching victory was from...
25 views0 comments
Patrick Wu
- Mar 25
- 8 min
TIER-LIST: Coca-Cola Super Bowl Ads
March 25, 2023 By: Patrick Wu Patrick Wu takes our Tuesday adversaries to the next level with a thorough critique and final tier list of...
30 views0 comments
David Huang
- Mar 21
- 5 min
To Fall in Love with Any Club, Do This
March 21, 2023 By: David Huang (title parodying Mandy Catron’s NYT article “To Fall in Love with Anyone, Do This” in 2015 and Yotam...
72 views0 comments
Annette Yang
- Feb 7
- 3 min
Breaking into Tech: Marketing Edition
February 7, 2023 By: Annette Yang We’ve all heard the phrase “break into tech” before. And in the last 2 years, there's been a rise in...
109 views0 comments
Michael Sun
- Nov 15, 2022
- 5 min
I’m Forever Alone and it’s Because I’m Bad at Marketing
November 15, 2022 By: Michael Sun It’s 8 pm on a Thursday night. I’m sitting on my bed eating hot chips and absent-mindedly browsing...
147 views0 comments
Frank Liu
- Nov 3, 2022
- 4 min
Gymshark: A Pioneer in Influencer Marketing
November 3, 2022 By: Frank Liu As we enter the demanding, studious stretch between Halloweekend and Thanksgiving, midterms and...
36 views0 comments
Grace Tan
- Nov 1, 2022
- 4 min
BookTok: Marketing Print in a Digital World
November 1, 2022 By: Grace Tan When was the last time you read a book? For many people, especially adults, the answer may be "back in...
26 views0 comments
Michael Sun
- Oct 25, 2022
- 4 min
Yorushika: A Story of Effortless Marketing
October 25, 2022 By: Michael Sun I want, for a second, to bring up some of the greatest marketing campaigns of all time. Think Nike,...
69 views0 comments
Kevin Choi
- Oct 18, 2022
- 4 min
College Marketing: Rankings, Prestige, and Social Media
October 18, 2022 By: Kevin Choi Regardless of who you are, there is a high likelihood that you’ve heard about or have come in first-hand...
141 views0 comments
Frank Liu
- Oct 11, 2022
- 3 min
Ethicality in Marketing - Sports Gambling
October 11, 2022 By: Frank Liu My first real exposure to the practice of sports gambling was in my junior year of high school, through my...
62 views0 comments
Annette Yang
- Oct 4, 2022
- 4 min
Reaching New Heights: An Analysis of Cannabis Marketing
October 4, 2022 By: Annette Yang The cannabis industry is a rapidly growing market expected to hit 100 billion USD in sales within the...
52 views0 comments
Annette Yang
- Sep 15, 2022
- 3 min
Gen Z Marketing: Pop-Up Shops
September 15, 2022 By: Annette Yang Are pop-ups the start of a new shopping culture? With department stores like Sears and JCPenney now...
84 views0 comments
Annette Yang
- Sep 11, 2022
- 3 min
What is an Ad Agency: The Power of Advertising
September 11, 2022 By: Annette Yang The average American is exposed to 10,000 advertisements per day (Forbes). Whether we see a logo on a...
97 views0 comments
Miranda Soong
- Apr 18, 2022
- 4 min
Why Your Netflix is Unique to You
Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!
49 views0 comments
Annette Yang
- Apr 6, 2022
- 4 min
Innovative Beauty Marketing Campaigns
April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...
59 views0 comments
Miranda Soong
- Apr 1, 2022
- 4 min
Why Short-Form Video is the Future of Marketing
As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an
68 views1 comment
Marketing Society
- Mar 23, 2022
- 3 min
The Marketing of Denim
March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
24 views0 comments
Annette Yang
- Mar 21, 2022
- 3 min
Movie Marketing Spider-Man: No Way Home
March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...
620 views0 comments
Marketing Society
- Mar 8, 2022
- 5 min
Unpacking Euphoria’s Experimental Marketing Strategy
March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
1,128 views0 comments
bottom of page