Music Meets Marketing: Sour by Olivia Rodrigo

April 23, 2022

By Miranda Soong

When you first think about Sour, what do you first picture? The image of stickers all over Olivia’s tongue on the album cover? Or the nostalgic, pop-punk-inspired music video for “Good 4 U”? With every song, music video, and event for this album, Olivia has established a strong brand for herself through creating a cohesive aesthetic and utilizing fan & influencer engagement. In this episode of Music Meets Marketing, I explore how Olivia is making huge waves in the industry and how Sour is transforming the music landscape for the young, Gen-Z, upcoming artists in the music business.

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About the Author

Miranda Soong is one of the Co-Content Directors this semester. She is a sophomore at NYU, pursuing Economics with a minor in the Business of Entertainment, Media, and Technology.

Sources

https://variety.com/2021/music/news/olivia-rodrigo-team-sour-geffen-1235038080/

https://www.bumarketingclub.com/blog/2021/10/18/how-olivia-rodrigos-sour-epitomized-authentic-creative-music-marketinghttps://fantoband.org/blogposts/2021/6/17/olivia-rodrigo-more-than-a-disney-princess-a-marketing-queen

https://routenote.com/blog/music-marketing-strategies/

https://www.billboard.com/music/pop/olivia-rodrigo-sour-box-joe-jonas-kim-kardashian-celebrities-9578792/

https://indiemarketingschool.com/how-is-the-best-album-of-2021-promoted-a-look-at-sour-by-olivia-rodrigo/

I do not own the rights to any of the visuals or audio featured in this video.