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  • Writer's pictureMarketing Society

Soft Power: Marketing & Global Politics

December 15, 2022

By: Grace Tan & Ploy Tanomvorsin

There is perhaps no more important concept in understanding the current state of global politics than soft power. From Marvel movies to K-pop, soft power has the ability to attract foreign investment, human capital, and political support. To understand further what soft power means and why it is important to countries, watch the video below!


Grace Tan and Ploy Tanomvorsin are Sophomores at NYU and members of the Fall '22 Content Committee.

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