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  • Writer's pictureMiranda Soong

Music Meets Marketing: After Hours by The Weeknd

March 1st, 2022

By Miranda Soong

Welcome to my new video series, Music Meets Marketing, where I explore how music gets marketed! In today's episode, I explore the concepts and themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies utilized in its release. Check it out!


About the Author

Miranda Soong is one of the Co-Content Directors this semester. She is a sophomore at NYU, pursuing Economics with a minor in the Business of Entertainment, Media, and Technology.


I do not own the rights to the music or visuals featured in this video.

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