• Camille Rochaix & Andrew Ni

Episode 4: Marketing Hybrid Cloud with IBM

Updated: Mar 30

March 29th, 2021

By: Camille Rochaix & Andrew Ni


How do you advertise something as complex as a hybrid cloud service? How do you feature celebrities effectively in commercials? And how has the pandemic shaken things up? To answer these questions and more, we spoke directly with Lea Chen and Rachael Morin, professional IBM marketers for their firm's "hybrid cloud" campaign.


Episode 4 of the MktSoc Video Perspectives series is a collaboration between MktSoc and IBM. We'd like to thank Lea and Rachael for generously making this project happen!


What do you think of IBM's strategy? Comment below!


Credits:

Camille Rochaix Producer

Andrew Ni Director

Lea Chen & Rachael Morin IBM Team


32 views0 comments

Recent Posts

See All

GET IN TOUCH:

NYU Marketing Society

New York University

Leonard N. Stern School of Business

40 West 4th Street,

New York, NY 10012

  • White Facebook Icon
  • Instagram

© 2020 by mktsoc