Marketing Society
The Sport of Designing an Olympic Emblem
February 16th, 2022 By: Miranda Soong The Winter Olympics in Beijing has kicked off 2022 to a swift start since it began earlier this...
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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2023 issue directed by: Jin Wu Nam & Adrianna Nehme
Vickie Tan
- Nov 22, 2021
- 4 min
The Rise of Influencer Marketing for Games
November 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
450 views1 comment
AJ Gastelum
- Nov 3, 2021
- 3 min
How Boba Tea Became Unique Within the US Drink Market
November 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...
69 views0 comments
Janny Hong
- Oct 25, 2021
- 5 min
Marketing in the Real Estate Industry
October 25th, 2021 By: Janny Hong Imagine handing over $350,000 that you’ve earned and saved to a stranger that will buy your first home....
44 views0 comments
Payton-Luv Stine
- Oct 20, 2021
- 3 min
How Fashion Retailers have Communicated Their DEI Brand Values
October 20th, 2021 By: Payton-luv Stine Diversity, Equity, and Inclusion are more than just buzzwords, and they’re more than internal...
73 views0 comments
AJ Gastelum
- Sep 29, 2021
- 3 min
The Evolution of Baby Product Marketing
September 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...
90 views0 comments
Janny Hong
- Sep 27, 2021
- 3 min
Is Snapple's New Product Design for Better or For Worse?
September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...
71 views0 comments
Camille Rochaix & Andrew Ni
- Mar 29, 2021
- 1 min
Episode 4: Marketing Hybrid Cloud with IBM
March 29th, 2021 By: Camille Rochaix & Andrew Ni How do you advertise something as complex as a hybrid cloud service? How do you feature...
53 views0 comments
Marketing Society
- Mar 24, 2021
- 2 min
The Psychology of Color Marketing
March 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...
740 views0 comments
Grace Zhu
- Mar 22, 2021
- 3 min
The Psychology of Brand Names
March 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...
1,246 views0 comments
Marketing Society
- Mar 17, 2021
- 2 min
Influence: The Psychology of Persuasion by Robert Cialdini
Imagine this, I offer you a job right now, fully paid, with a lot of benefits included - will you take it? Most of you would probably say...
75 views0 comments
Rachel Liu
- Mar 10, 2021
- 3 min
Disney -- Looking Ahead after COVID
March 7th, 2021 By: Rachel Liu Hey Marketing Gurus! Today, we’re taking a break from advertisements and we’re talking about ✨Strategy.✨ ...
16 views0 comments
Marketing Society
- Mar 8, 2021
- 3 min
Marketing News Sources to Follow
March 8th, 2021 By: Priyal Maheshwari Marketing is a fast-paced industry, and if you aren’t able to keep up with the trends, it’s easy to...
34 views0 comments
Grace Zhu
- Feb 24, 2021
- 2 min
The Logos of Logo Changes
February 24th, 2021 By: Grace Zhu A logo plays an important role in a company’s branding, helping consumers visualize the identity of the...
86 views0 comments
Ruby Qian
- Feb 22, 2021
- 3 min
Marketing by Design: Food Packaging
February 22nd, 2021 By: Ruby Qian Imagine: you walk into your local grocery store and decide that you will try a new snack today. The...
169 views0 comments
Camille Rochaix & Claire Tao
- Feb 10, 2021
- 3 min
Let's Talk Fast Facts: Super Bowl Ads
February 10th, 2021 By: Camille Rochaix and Claire Tao On Sunday, like many Americans, we sat down to watch advertising’s biggest moment...
53 views0 comments
Julia Mao
- Feb 8, 2021
- 3 min
Marketing Trends to Watch in 2021
February 8th, 2021 By: Julia Mao Marketing is a fluid subject that adapts with society; there’s never one way to go about it and trending...
53 views0 comments
Pooja Anand
- Nov 23, 2020
- 4 min
MktSoc's Favorite Holiday Ads
November 23rd, 2020 By: Pooja Anand In this blog post, I’ll be sharing the Marketing Society’s favorite holiday ads! In each of the...
55 views0 comments
Claire Tao
- Nov 23, 2020
- 4 min
My Remote Internship with IBM
November 23rd, 2020 By: Claire Tao Application & Recruitment Process I walked out of the Wasserman Center feeling hopeless as I replayed...
140 views0 comments
Fred Sidorkin
- Oct 12, 2020
- 2 min
Opinion on the Streaming Wars
Who's investing in Content? October 12th, 2020 By: Fred Sidorkin I firmly believe content is king with streaming platforms. When I ask...
30 views0 comments
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