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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 & Spring 2025 issue directed by: Elaine Liang & Adrianna Nehme
The Rise of Influencer Marketing for Games
November 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
Vickie Tan
Nov 22, 20214 min read
579 views
1 comment
How Boba Tea Became Unique Within the US Drink Market
November 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...
AJ Gastelum
Nov 3, 20213 min read
74 views
0 comments
Marketing in the Real Estate Industry
October 25th, 2021 By: Janny Hong Imagine handing over $350,000 that you’ve earned and saved to a stranger that will buy your first home....
Janny Hong
Oct 25, 20215 min read
46 views
0 comments
How Fashion Retailers have Communicated Their DEI Brand Values
October 20th, 2021 By: Payton-luv Stine Diversity, Equity, and Inclusion are more than just buzzwords, and they’re more than internal...
Payton-Luv Stine
Oct 20, 20213 min read
78 views
0 comments
The Evolution of Baby Product Marketing
September 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...
AJ Gastelum
Sep 29, 20213 min read
147 views
0 comments
Is Snapple's New Product Design for Better or For Worse?
September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...
Janny Hong
Sep 27, 20213 min read
80 views
0 comments
Episode 4: Marketing Hybrid Cloud with IBM
March 29th, 2021 By: Camille Rochaix & Andrew Ni How do you advertise something as complex as a hybrid cloud service? How do you feature...
Camille Rochaix & Andrew Ni
Mar 29, 20211 min read
59 views
0 comments
The Psychology of Color Marketing
March 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...
Marketing Society
Mar 24, 20212 min read
1,097 views
0 comments
The Psychology of Brand Names
March 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...
Grace Zhu
Mar 22, 20213 min read
1,526 views
0 comments
Influence: The Psychology of Persuasion by Robert Cialdini
Imagine this, I offer you a job right now, fully paid, with a lot of benefits included - will you take it? Most of you would probably say...
Marketing Society
Mar 17, 20212 min read
137 views
0 comments
Disney -- Looking Ahead after COVID
March 7th, 2021 By: Rachel Liu Hey Marketing Gurus! Today, we’re taking a break from advertisements and we’re talking about ✨Strategy.✨ ...
Rachel Liu
Mar 10, 20213 min read
18 views
0 comments
Marketing News Sources to Follow
March 8th, 2021 By: Priyal Maheshwari Marketing is a fast-paced industry, and if you aren’t able to keep up with the trends, it’s easy to...
Marketing Society
Mar 8, 20213 min read
39 views
0 comments
The Logos of Logo Changes
February 24th, 2021 By: Grace Zhu A logo plays an important role in a company’s branding, helping consumers visualize the identity of the...
Grace Zhu
Feb 24, 20212 min read
107 views
0 comments
Marketing by Design: Food Packaging
February 22nd, 2021 By: Ruby Qian Imagine: you walk into your local grocery store and decide that you will try a new snack today. The...
Ruby Qian
Feb 22, 20213 min read
174 views
0 comments
Let's Talk Fast Facts: Super Bowl Ads
February 10th, 2021 By: Camille Rochaix and Claire Tao On Sunday, like many Americans, we sat down to watch advertising’s biggest moment...
Camille Rochaix & Claire Tao
Feb 10, 20213 min read
56 views
0 comments
Marketing Trends to Watch in 2021
February 8th, 2021 By: Julia Mao Marketing is a fluid subject that adapts with society; there’s never one way to go about it and trending...
Julia Mao
Feb 8, 20213 min read
56 views
0 comments
MktSoc's Favorite Holiday Ads
November 23rd, 2020 By: Pooja Anand In this blog post, I’ll be sharing the Marketing Society’s favorite holiday ads! In each of the...
Pooja Anand
Nov 23, 20204 min read
58 views
0 comments
My Remote Internship with IBM
November 23rd, 2020 By: Claire Tao Application & Recruitment Process I walked out of the Wasserman Center feeling hopeless as I replayed...
Claire Tao
Nov 23, 20204 min read
168 views
0 comments
Opinion on the Streaming Wars
Who's investing in Content? October 12th, 2020 By: Fred Sidorkin I firmly believe content is king with streaming platforms. When I ask...
Fred Sidorkin
Oct 12, 20202 min read
34 views
0 comments
Welcome to the MktSoc Blog!
What is Marketing? A MktSoc Introduction September 14th, 2020 By: Camille Rochaix Interested in marketing? You have come to the right...
Camille Rochaix
Sep 14, 20203 min read
93 views
0 comments
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