Marketing Society
Oatly Marketing Analysis
April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a messy, seemingly “unplanned,” colorful and mismatched feed. Of course, the company has entire teams creating content, writing captions, and arranging posts for weeks if not months in advance, but this seemingly unorganized display of information allows the brand to feel unique, it gives Oatly a personality that is not clinical or corporate, bu