AJ GastelumNov 3, 20213 minHow Boba Tea Became Unique Within the US Drink MarketNovember 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...
Janny HongSep 27, 20213 minIs Snapple's New Product Design for Better or For Worse?September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...
Ruby QianFeb 22, 20213 minMarketing by Design: Food PackagingFebruary 22nd, 2021 By: Ruby Qian Imagine: you walk into your local grocery store and decide that you will try a new snack today. The...