The Agora

AJ Gastelum

Sep 29, 20213 min read

The Evolution of Baby Product Marketing

September 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...

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Marketing Society

Mar 24, 20212 min read

The Psychology of Color Marketing

March 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...

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Grace Zhu

Mar 22, 20213 min read

The Psychology of Brand Names

March 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...

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Marketing Society

Mar 17, 20212 min read

Influence: The Psychology of Persuasion by Robert Cialdini

Imagine this, I offer you a job right now, fully paid, with a lot of benefits included - will you take it? Most of you would probably say...

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