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  • Writer's pictureMarketing Society

A MktCon Series: Professors' Pointers

November 9th, 2020

By: MktSoc Conference Planning Team: Caroline Tian, Jeff Chan, Pooja Anand, & Camille Rochaix

MktSoc is excited to announce the second installment of our MktCon Panel Series: the Marketing Society Virtual Professors Panel on November 17! We will be hosting four professors from Stern’s marketing department to discuss marketing at Stern and beyond. Registration for the Spring Semester is coming up, and the professors on our panel will offer course suggestions and answer student questions on how to navigate the upcoming semester.

We hope to see you there! Look out for the Zoom link in our newsletter! And follow us on Instagram @mktsoc for more about the panel and future events!

Prof. Jeffrey Carr

Jeffrey A. Carr has been on the faculty of the New York University Stern School of Business for 23 years where he teaches marketing, competitive strategy, and entrepreneurship in the MBA, EMBA, and undergraduate programs. In 1998 he was selected for the Stern/Citibank Teacher of the Year Award, received the NYU Stern Teaching Excellence Award in 2011, and was named the Stern Faculty of the Year in 2012. From 2007-2012 Professor Carr was the Executive Director of the NYU Stern Berkley Center for Entrepreneurship and Innovation which offers one-on-one mentoring and coaching to NYU students, alumni, and faculty entrepreneurs through the Venture Mentor Network along with other services for the start-up community. He is the Director of the NYU Stern Fashion & Luxury Lab, the central hub of academic and co-curricular activities in the fashion and luxury space, building and growing connections between students, faculty, and the fashion and luxury industries.

Possessing the genetic defect common to many entrepreneurs, Professor Carr has been self-employed since he was twenty-three. As a consultant, he has worked extensively in Europe, Asia, Africa, and the U.S. for clients such as IBM, Pfizer, Kodak, McCann-Erickson, Pepsi, Time Inc., and many start-ups and early-stage ventures. For the past 17 years, he has worked with the World Health Organization in a United Nations-sponsored program to help developing countries create more effective branding and implementation plans for their healthcare initiatives.

Prof. Geeta Menon, Ph.D.

Geeta Menon is the Abraham Krasnoff Professor of Global Business and Professor of Marketing at NYU's Leonard N. Stern School of Business. She has been a member of the Marketing faculty since 1990 and served as Department Chair for over four years (2004-2008). She was also the 11th Dean of the Undergraduate College for eight years (2011-2019). In 2015, she was named one of the 20 most influential global Indian women in business and the arts by The Economic Times.

As a scholar, Menon is known for her study of consumer psychology, context effects in decision making, survey methodology, health risk perception, and emotions. Her work has been published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research, and Organizational Behavior and Human Decision Processes, and has been funded by the National Institutes of Health and the American Diabetes Association.

As an educator, Menon has taught core and elective marketing classes in the MBA (full-time, part-time, and executive) and undergraduate programs. She particularly enjoys doctoral education, having mentored several Ph.D. students who have gone on to established careers at other premier educational institutions. She is the recipient of the Citibank Award for excellence in teaching at NYU Stern.

Menon has held appointments at leading business institutions, including the Wharton School at the University of Pennsylvania where she was the Laura and John J. Pomerantz Professor of Marketing (2008-2010), the Indian School of Business where she was a Visiting Professor (2009, 2011), Stanford University (Fall 2000) and the Indian Institute of Management-Bangalore (Spring 2000) where she was a Visiting Scholar. She earned her Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign in 1991.

Prof. Sunder Narayanan, Ph.D.

Sunder Narayanan joined New York University Stern School of Business as a Clinical Associate Professor of Marketing in September 2006. Prior to this appointment, Professor Narayanan taught at NYU Stern as a Visiting Assistant Professor.

Before joining NYU, Professor Narayanan taught marketing at the University of Illinois at Urbana-Champaign and at The Wharton School. His research and teaching interests focus on the areas of Technology, Media, Networks, Globalization, and Strategy. In addition to teaching, Professor Narayanan worked for four years in product management at Beecham Products International in India.

Professor Narayanan received an undergraduate degree in Engineering from the Indian Institute of Technology in Delhi, India, and a Post-Graduate Diploma in Business Administration from the Indian Institute of Management in Ahmedabad, India. He received his Ph.D. from Columbia University.

Prof. Carol Pluzinski, Ph.D.

Carol Pluzinski has held positions in the Marketing departments at NYU Stern as an assistant professor and at Yale University School of Management as a visiting assistant professor. Courses taught include Marketing Research, Consumer Behavior, Advertising Management, and Introduction to Marketing.

Her research focuses on judgment processes in which consumers are unaware of whether and how certain information influences those judgments. She has studied these "implicit persuasion" processes in contexts such as brand evaluations, as well as political and opinion polling.

She has consulted on research, strategy, and branding initiatives for a diverse portfolio of clients including management consulting, educational non-profit, and a neuropsychologist's digital venture.

Professor Pluzinski earned her Ph.D. in Business Administration/Marketing from the University of Michigan and holds an undergraduate degree (with High Distinction) in Cognitive Psychology also from the University of Michigan.

Thank you to all of our panelists for participating in the Professors Panel!

We hope to see you all soon for this incredible panel! If you have any questions for any of the panelists above or you would like to connect with them, email us at for more information!


Pooja Anand is Marketing Society's 2020-2021 Co-Director of Professional Outreach and Conference Planning at NYU Marketing Society. She is a sophomore at NYU Stern, concentrating in Marketing and Sustainable Business with minors in Psychology and the Business of Entertainment, Media & Technology. She is extremely excited to be heading this panel as the moderator.

Caroline Tian is Marketing Society's 2020-2021 Co-Director of Professional Outreach and Conference Planning. She is a sophomore at NYU LS, studying Economics and Computer Science. Outside of school and Marketing Society, you can find her trying out new food places, going to the beach, or online shopping.

Jeff Chan is the Marketing Society's Fall 2020 Conference Advisor. He is a junior at NYU CAS, studying Management and Economics with a minor in Sociology.

Camille Rochaix is Marketing Society's 2020-2021 Co-Vice President and Founder / Editor of the Marketing Society Blog. Camille is currently a Junior at NYU Stern concentrating in Marketing and minoring in Media, Culture and Communications and Business of Entertainment, Media & Technology.

Graphics provided by Marketing Society’s Branding Director, Andrew Ni.

Photographs and biographies courtesy of NYU Stern.

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