- Grace Zhu
MktSoc Case Study: Lush
April 28th, 2021
By: Grace Zhu


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Grace Zhu is one of Marketing Society’s Spring 2021 Co-Content Directors at NYU Marketing Society. She is a freshman at NYU CAS majoring in Economics and minoring in the Business of Entertainment, Media & Technology. She is running the MktSoc Case Studies column!
Works Cited
https://www.lushusa.com/stories/article_our-fresh-handmade-story.html
https://www.referralcandy.com/blog/lush-word-of-mouth-marketing/
We do not own the rights to any of the images used in the infographic. We are using them for educational purposes only.
(Links to images used)
https://thisisnow93.wordpress.com/2017/04/15/lushs-brand-identity/
https://nz.lush.com/products/galaxy-bath-bombs/intergalactic
https://www.pinterest.com/pin/316448311294125333/
https://thesoapstoreruidoso.com/pink-lush-bath-bomb/
https://au.lush.com/products/citrus-bath-bombs/avobath
https://www.thejakartapost.com/life/2017/03/20/essay-gold-dust-moments.html
https://www.pinterest.com/rqg749/what-we-are-all-about/
https://www.pinterest.com/pin/286682332509206120/
https://www.pinterest.com/pin/81979655697897818/
https://www.pinterest.com/pin/657595983060351448/