MktSoc Case Study: Lush

April 28th, 2021

By: Grace Zhu

Feel free to let us know your thoughts in the comments section below!

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Grace Zhu is one of Marketing Society’s Spring 2021 Co-Content Directors at NYU Marketing Society. She is a freshman at NYU CAS majoring in Economics and minoring in the Business of Entertainment, Media & Technology. She is running the MktSoc Case Studies column!

Works Cited

https://www.lushusa.com/home

https://stackla.com/resources/case-studies/how-lush-cosmetics-uses-user-generated-content-to-transform-loyal-customers-into-an-engaged-community-of-brand-advocates/

https://www.lushusa.com/stories/article_our-fresh-handmade-story.html

https://www.referralcandy.com/blog/lush-word-of-mouth-marketing/

We do not own the rights to any of the images used in the infographic. We are using them for educational purposes only.

(Links to images used)

https://thisisnow93.wordpress.com/2017/04/15/lushs-brand-identity/

https://nz.lush.com/products/galaxy-bath-bombs/intergalactic

https://www.pinterest.com/pin/316448311294125333/

https://thesoapstoreruidoso.com/pink-lush-bath-bomb/

https://au.lush.com/products/citrus-bath-bombs/avobath