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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2025 issue directed by: Eva Zhong & Sonakshi Gupta


How Fashion Retailers have Communicated Their DEI Brand Values
October 20th, 2021 By: Payton-luv Stine Diversity, Equity, and Inclusion are more than just buzzwords, and they’re more than internal...

Payton-Luv Stine
Oct 20, 20213 min read


The Evolution of Baby Product Marketing
September 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...

AJ Gastelum
Sep 29, 20213 min read


Is Snapple's New Product Design for Better or For Worse?
September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...

Janny Hong
Sep 27, 20213 min read


The Psychology of Color Marketing
March 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...
Marketing Society
Mar 24, 20212 min read


The Psychology of Brand Names
March 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...
Grace Zhu
Mar 22, 20213 min read


Disney -- Looking Ahead after COVID
March 7th, 2021 By: Rachel Liu Hey Marketing Gurus! Today, we’re taking a break from advertisements and we’re talking about ✨Strategy.✨ ...
Rachel Liu
Mar 10, 20213 min read


Marketing News Sources to Follow
March 8th, 2021 By: Priyal Maheshwari Marketing is a fast-paced industry, and if you aren’t able to keep up with the trends, it’s easy to...
Marketing Society
Mar 8, 20213 min read


The Logos of Logo Changes
February 24th, 2021 By: Grace Zhu A logo plays an important role in a company’s branding, helping consumers visualize the identity of the...
Grace Zhu
Feb 24, 20212 min read


Marketing by Design: Food Packaging
February 22nd, 2021 By: Ruby Qian Imagine: you walk into your local grocery store and decide that you will try a new snack today. The...
Ruby Qian
Feb 22, 20213 min read


Let's Talk Fast Facts: Super Bowl Ads
February 10th, 2021 By: Camille Rochaix and Claire Tao On Sunday, like many Americans, we sat down to watch advertising’s biggest moment...
Camille Rochaix & Claire Tao
Feb 10, 20213 min read


Marketing Trends to Watch in 2021
February 8th, 2021 By: Julia Mao Marketing is a fluid subject that adapts with society; there’s never one way to go about it and trending...
Julia Mao
Feb 8, 20213 min read


MktSoc's Favorite Holiday Ads
November 23rd, 2020 By: Pooja Anand In this blog post, I’ll be sharing the Marketing Society’s favorite holiday ads! In each of the...
Pooja Anand
Nov 23, 20204 min read


My Remote Internship with IBM
November 23rd, 2020 By: Claire Tao Application & Recruitment Process I walked out of the Wasserman Center feeling hopeless as I replayed...
Claire Tao
Nov 23, 20204 min read


Opinion on the Streaming Wars
Who's investing in Content? October 12th, 2020 By: Fred Sidorkin I firmly believe content is king with streaming platforms. When I ask...
Fred Sidorkin
Oct 12, 20202 min read


Welcome to the MktSoc Blog!
What is Marketing? A MktSoc Introduction September 14th, 2020 By: Camille Rochaix Interested in marketing? You have come to the right...
Camille Rochaix
Sep 14, 20203 min read


Veronica Diaz x Begg x Co.
Staying Stylish in Quarantine with My First College Internship September 14, 2020 By: Veronica Diaz As the second semester of my freshman...
Veronica Diaz
Sep 14, 20203 min read
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