Annette Yang
What is an Ad Agency: The Power of Advertising
September 11, 2022 By: Annette Yang The average American is exposed to 10,000 advertisements per day (Forbes). Whether we see a logo on a...
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Annette Yang
- May 1
- 1 min
Marketing Me: The Myers-Briggs Test
April 30th, 2022 By: Annette Yang Co-director of Content, Annette Yang, introduces Episode 3 of “Marketing Me”: a podcast about the art...
62 views0 comments
Miranda Soong
- Apr 23
- 1 min
Music Meets Marketing: Sour by Olivia Rodrigo
In this episode, I explore how Olivia Rodrigo's "Sour" disrupted the industry through its consistency, cohesiveness, and fan engagement.
75 views0 comments
Marketing Society
- Apr 22
- 4 min
Letter to my Freshman Self: Payton-Luv
April 22, 2022 By: Payton-luv Stine Hey you, me, I... I don’t really know how to begin a letter to my past self without a super cliche...
24 views0 comments
Miranda Soong
- Apr 18
- 4 min
Why Your Netflix is Unique to You
Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!
47 views0 comments
Alberto Gastelum
- Apr 14
- 3 min
Why is Carhartt so Popular?
April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...
74 views0 comments
Marketing Society
- Apr 11
- 3 min
Celsius Is Changing the Energy Drink Market
April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...
70 views0 comments
Alberto Gastelum
- Apr 9
- 5 min
Ads of New York City Project
April 9th, 2022 By: A.J. Gastélum The average consumer is estimated to see between 4000-10,000 ads each day. In New York City,...
59 views0 comments
Annette Yang
- Apr 6
- 4 min
Innovative Beauty Marketing Campaigns
April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...
54 views0 comments
Marketing Society
- Apr 5
- 4 min
Oatly Marketing Analysis
April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...
52 views0 comments
Miranda Soong
- Apr 1
- 4 min
Why Short-Form Video is the Future of Marketing
As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an
54 views0 comments
Alberto Gastelum
- Mar 31
- 3 min
The Starbucks Story: Changing Coffee Culture
March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
25 views0 comments
Miranda Soong
- Mar 27
- 1 min
Music Meets Marketing: Fine Line by Harry Styles
In this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion
26 views0 comments
Annette Yang
- Mar 26
- 1 min
Marketing Me Ep. 2: Your Social Media Brand
March 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...
46 views0 comments
Marketing Society
- Mar 23
- 3 min
The Marketing of Denim
March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
24 views0 comments
Annette Yang
- Mar 22
- 3 min
Movie Marketing Spider-Man: No Way Home
March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...
103 views0 comments
Marketing Society
- Mar 14
- 3 min
Budweiser's New Green Beer
March 14th, 2022 By: Payton-luv Stine Pinch me! I’m Irish…or is it kiss me? St. Patrick’s Day was once a religious and cultural tribute...
22 views0 comments
Marketing Society
- Mar 8
- 5 min
Unpacking Euphoria’s Experimental Marketing Strategy
March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
510 views0 comments
Alberto Gastelum
- Mar 4
- 3 min
The Success Story of AirPods
March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
74 views0 comments
Miranda Soong
- Mar 1
- 1 min
Music Meets Marketing: After Hours by The Weeknd
In today's episode, I explore the concepts & themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies
15 views0 comments