Annette YangFeb 261 minMarketing Me: Episode 1February 26th, 2022 By: Annette Yang Here at Marketing Society, we often talk about branding in the context of firms and products....
Marketing SocietyFeb 253 minGood, Bad and Ugly of Valentines DayFebruary 20th, 2022 By: Payton-luv Stine Just when you thought Marketing Society had enough of Valentine’s Day…we didn’t. Valentines Day...
Annette YangFeb 234 minKardashian Marketing: How Skims Became a Billion-Dollar Brand February 23rd, 2022 By: Annette Yang Keeping Up with the Kardashians star, Kim Kardashian is notably one of today’s most impactful icons...
Marketing SocietyFeb 164 minThe Sport of Designing an Olympic EmblemFebruary 16th, 2022 By: Miranda Soong The Winter Olympics in Beijing has kicked off 2022 to a swift start since it began earlier this...
Marketing SocietyFeb 143 minReshaping Valentine's Day MarketingFebruary 14th, 2021 By: AJ Gastélum Valentine’s Day is synonymous with romantic gestures, boxes of sweets, and pink and red designs...
Marketing SocietyFeb 92 minTeasers as a Marketing Strategy: Super Bowl EditionFebruary 9th, 2022 By: Phoebe Su The Super Bowl isn’t just a big night for football; for most companies, it is also a big chance to...
Marketing SocietyFeb 73 minHow to Successfully Market Lunar New YearFebruary 7th, 2022 By: Annette Yang It's time to ring in the new Lunar calendar and welcome the Year of the Tiger: a symbol of...
AJ GastelumDec 4, 20211 minMktSoc Case Study: MUJIDecember 4th, 2021 By: AJ Gastélum AJ Gastélum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
Brianna PhamDec 3, 20212 min2 Awful Fashion Marketing MovesDecember 3rd, 2021 By Brianna Pham It’s the holidays: the best time to reflect on consumerism. Whether it’s a new coat for the New York...
Payton-Luv StineNov 29, 20212 minOrigins of Black FridayNovember 29th, 2021 By: Payton-Luv Stine Black Friday is basically a holiday in America, a holiday of long lines, cold weather, endless...
Vickie TanNov 22, 20214 minThe Rise of Influencer Marketing for GamesNovember 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
AJ GastelumNov 17, 20212 minThe Marketing of a City: How “I ❤ NY” Became a Global Symbol of New York Tourism November 17th, 2021 By: AJ Gastélum You’ve probably seen this logo before. Whether you’ve been to New York or not, this logo shows up on...
Janny HongNov 15, 20215 minMeet our Marketing Society Alumna Paola!November 15th, 2021 By: Janny Hong Paola is the former co-vice president of Marketing Society. She graduated from Stern in 2020 with a...
Priyal MaheshwariNov 8, 20212 minHow Blockchain Can Transform MarketingNovember 8th, 2021 By: Priyal Maheshwari Blockchain groups information in the form of “blocks” that get connected to a “chain of blocks”,...
AJ GastelumNov 3, 20213 minHow Boba Tea Became Unique Within the US Drink MarketNovember 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...
Marketing SocietyOct 27, 20213 minTrick or Treat! A Deep-dive in Halloween CandyOctober 28th, 2021 By: Camille Rochaix Halloween is just around the corner, so that means three things: spooky events, costumes, and most...
Janny HongOct 25, 20215 minMarketing in the Real Estate IndustryOctober 25th, 2021 By: Janny Hong Imagine handing over $350,000 that you’ve earned and saved to a stranger that will buy your first home....
Marketing SocietyOct 24, 20211 minApple Virtual Events: A MktSoc Case Study October 24th, 2021 By: AJ Gastelum AJ Gastelum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
Payton-Luv StineOct 20, 20213 minHow Fashion Retailers have Communicated Their DEI Brand Values October 20th, 2021 By: Payton-luv Stine Diversity, Equity, and Inclusion are more than just buzzwords, and they’re more than internal...
Priyal MaheshwariOct 18, 20211 minHow Marvel Came Back From the Brink of DeathOctober 18th, 2021 By: Priyal Maheshwari Sources: How Marvel Went From Bankruptcy to Billions What the Marvel Cinematic Universe can...