Annette Yang
Marketing Me: Episode 1
February 26th, 2022 By: Annette Yang Here at Marketing Society, we often talk about branding in the context of firms and products....
MktSoc Blog
Annette Yang, 2022-2023 Content Director
Camille Rochaix, Founder
The MktSoc Blog is looking for writers to join its team! Applications will open in the fall semester.
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Marketing Society
- Feb 25
- 3 min
Good, Bad and Ugly of Valentines Day
February 20th, 2022 By: Payton-luv Stine Just when you thought Marketing Society had enough of Valentine’s Day…we didn’t. Valentines Day...
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Annette Yang
- Feb 23
- 4 min
Kardashian Marketing: How Skims Became a Billion-Dollar Brand
February 23rd, 2022 By: Annette Yang Keeping Up with the Kardashians star, Kim Kardashian is notably one of today’s most impactful icons...
50 views0 comments
Marketing Society
- Feb 16
- 4 min
The Sport of Designing an Olympic Emblem
February 16th, 2022 By: Miranda Soong The Winter Olympics in Beijing has kicked off 2022 to a swift start since it began earlier this...
51 views0 comments
Marketing Society
- Feb 14
- 3 min
Reshaping Valentine's Day Marketing
February 14th, 2021 By: AJ Gastélum Valentine’s Day is synonymous with romantic gestures, boxes of sweets, and pink and red designs...
48 views0 comments
Marketing Society
- Feb 9
- 2 min
Teasers as a Marketing Strategy: Super Bowl Edition
February 9th, 2022 By: Phoebe Su The Super Bowl isn’t just a big night for football; for most companies, it is also a big chance to...
48 views0 comments
Marketing Society
- Feb 7
- 3 min
How to Successfully Market Lunar New Year
February 7th, 2022 By: Annette Yang It's time to ring in the new Lunar calendar and welcome the Year of the Tiger: a symbol of...
50 views0 comments
AJ Gastelum
- Dec 4, 2021
- 1 min
MktSoc Case Study: MUJI
December 4th, 2021 By: AJ Gastélum AJ Gastélum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
106 views0 comments
Brianna Pham
- Dec 3, 2021
- 2 min
2 Awful Fashion Marketing Moves
December 3rd, 2021 By Brianna Pham It’s the holidays: the best time to reflect on consumerism. Whether it’s a new coat for the New York...
96 views0 comments
Payton-Luv Stine
- Nov 29, 2021
- 2 min
Origins of Black Friday
November 29th, 2021 By: Payton-Luv Stine Black Friday is basically a holiday in America, a holiday of long lines, cold weather, endless...
22 views0 comments
Vickie Tan
- Nov 22, 2021
- 4 min
The Rise of Influencer Marketing for Games
November 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
61 views0 comments
AJ Gastelum
- Nov 17, 2021
- 2 min
The Marketing of a City: How “I ❤ NY” Became a Global Symbol of New York Tourism
November 17th, 2021 By: AJ Gastélum You’ve probably seen this logo before. Whether you’ve been to New York or not, this logo shows up on...
39 views0 comments
Janny Hong
- Nov 15, 2021
- 5 min
Meet our Marketing Society Alumna Paola!
November 15th, 2021 By: Janny Hong Paola is the former co-vice president of Marketing Society. She graduated from Stern in 2020 with a...
18 views0 comments
Priyal Maheshwari
- Nov 8, 2021
- 2 min
How Blockchain Can Transform Marketing
November 8th, 2021 By: Priyal Maheshwari Blockchain groups information in the form of “blocks” that get connected to a “chain of blocks”,...
21 views0 comments
AJ Gastelum
- Nov 3, 2021
- 3 min
How Boba Tea Became Unique Within the US Drink Market
November 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...
57 views0 comments
Marketing Society
- Oct 27, 2021
- 3 min
Trick or Treat! A Deep-dive in Halloween Candy
October 28th, 2021 By: Camille Rochaix Halloween is just around the corner, so that means three things: spooky events, costumes, and most...
20 views0 comments
Janny Hong
- Oct 25, 2021
- 5 min
Marketing in the Real Estate Industry
October 25th, 2021 By: Janny Hong Imagine handing over $350,000 that you’ve earned and saved to a stranger that will buy your first home....
42 views0 comments
Marketing Society
- Oct 24, 2021
- 1 min
Apple Virtual Events: A MktSoc Case Study
October 24th, 2021 By: AJ Gastelum AJ Gastelum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
19 views0 comments
Payton-Luv Stine
- Oct 20, 2021
- 3 min
How Fashion Retailers have Communicated Their DEI Brand Values
October 20th, 2021 By: Payton-luv Stine Diversity, Equity, and Inclusion are more than just buzzwords, and they’re more than internal...
72 views0 comments
Priyal Maheshwari
- Oct 18, 2021
- 1 min
How Marvel Came Back From the Brink of Death
October 18th, 2021 By: Priyal Maheshwari Sources: How Marvel Went From Bankruptcy to Billions What the Marvel Cinematic Universe can...
10 views0 comments