top of page
%20(1)_edited.png)
The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 & Spring 2025 issue directed by: Elaine Liang & Adrianna Nehme
Disney Debunk: Beauty & The Beast
April 11, 2023 By: Patrick Wu “Think of the one thing that you’ve always wanted. Now find it in your mind’s eye and feel it in your...
Patrick Wu
Apr 11, 20237 min read
48 views
0 comments
So why are you in my DMs, again?
April 4, 2023 By: Krystal Wu Got random messages from a business? There’s a larger marketing context to tell. Courtesy of Clipchamp...
Krystal Wu
Apr 4, 20234 min read
86 views
0 comments
“Unbreakable Heart” Torn Apart: Difficulties in Esports Brand Building
February 14, 2022 By: Jin Wu Nam Think of the biggest underdog dramas in sports history. For me, the most touching victory was from...
Jin Wu Nam
Mar 28, 20237 min read
95 views
0 comments
TIER-LIST: Coca-Cola Super Bowl Ads
March 25, 2023 By: Patrick Wu Patrick Wu takes our Tuesday adversaries to the next level with a thorough critique and final tier list of...
Patrick Wu
Mar 25, 20238 min read
76 views
1 comment
To Fall in Love with Any Club, Do This
March 21, 2023 By: David Huang (title parodying Mandy Catron’s NYT article “To Fall in Love with Anyone, Do This” in 2015 and Yotam...
David Huang
Mar 21, 20235 min read
94 views
0 comments
Morning Brew: The Founder's Advice on Launching Your Startup
March 7, 2023 By: Annette Yang Last week I had the pleasure to attend a live speaker panel featuring Alex Lieberman, co-founder of...
Annette Yang
Mar 7, 20234 min read
69 views
0 comments
Mascot Madness: The Story of M&M’s Spokescandies
February 28, 2023 By: Patrick Wu Let’s face it, M&M’s are a B-tier candy AT BEST. It’s bad chocolate, it’s dusty, and it’s way too sweet....
Patrick Wu
Feb 28, 20233 min read
78 views
1 comment
Denial is a River in Egypt: Your TikTok Sounds Need Debate
February 21, 2023 By: Krystal Wu The short-form platform TikTok has always been closely involved with audio distribution. But what do we...
Krystal Wu
Feb 21, 20234 min read
201 views
0 comments
NewJeans: Evolving K-Pop Fandom Culture and How to Lead the Change
February 14, 2023 By: Jin Wu Nam “Let’s go”—says a K-pop idol to an online hater in her own music video. The destination they’re heading...
Jin Wu Nam
Feb 14, 20234 min read
163 views
0 comments
Breaking into Tech: Marketing Edition
February 7, 2023 By: Annette Yang We’ve all heard the phrase “break into tech” before. And in the last 2 years, there's been a rise in...
Annette Yang
Feb 7, 20233 min read
131 views
1 comment
Soft Power: Marketing & Global Politics
December 15, 2022 By: Grace Tan & Ploy Tanomvorsin There is perhaps no more important concept in understanding the current state of...
Marketing Society
Dec 15, 20221 min read
62 views
0 comments
A Day in the Life at NYU *Finals Edition
December 11, 2022 By: Annette Yang As we brace ourselves for upcoming finals and look forward to a long-awaited winter break, I wanted to...
Annette Yang
Dec 11, 20221 min read
70 views
0 comments
What Even is Marketing Society...
December 2, 2022 By: Michael Sun Content Team writer Michael Sun tries his hardest to explain what Marketing Society is to people who...
Michael Sun
Dec 2, 20221 min read
129 views
0 comments
Outrage Marketing: Why Brands Manufacture Controversy
November 29, 2022 By: Grace Tan Balenciaga, a world-renowned fashion house, has recently come under fire for an ad campaign that featured...
Grace Tan
Nov 29, 20223 min read
61 views
0 comments
Why People Make Impulse Buys During Black Friday Sales
November 24, 2022 By: Ploy Tanomvorsin ‘Tis the season to be jolly (and shop holiday deals). Fa-la-la-la-la, la-la-la-la. Thanksgiving...
Ploy Tanomvorsin
Nov 24, 20222 min read
45 views
0 comments
A Solution for Students: Mindfulness Meditation Apps
November 22, 2022 By: Frank Liu In the age of short-form content, it’s become increasingly difficult to focus and maintain a consistent...
Frank Liu
Nov 22, 20224 min read
27 views
0 comments
I’m Forever Alone and it’s Because I’m Bad at Marketing
November 15, 2022 By: Michael Sun It’s 8 pm on a Thursday night. I’m sitting on my bed eating hot chips and absent-mindedly browsing...
Michael Sun
Nov 15, 20225 min read
156 views
0 comments
Why are True Crime Podcasts Popular?
November 11, 2022 By: Sneha Rao One thing pop culture seems to never get enough of is its obsession with true crime. Audiences love hit...
Sneha Rao
Nov 11, 20223 min read
45 views
0 comments
Case Study: Taylor Swift’s Midnights
November 8, 2022 By: Kevin Choi What defines a pop star? What traits constitute the archetype? Icons like Michael Jackson, Madonna, and...
Kevin Choi
Nov 8, 20223 min read
96 views
0 comments
Music Marketing in Minutes: Dua Lipa
November 7, 2022 By: Kevin Choi Fall '22 Content Committee member, Kevin Choi, launches "Music Marketing in Minutes," a special project...
Kevin Choi
Nov 7, 20221 min read
53 views
0 comments
bottom of page