Annette Yang
Breaking into Tech: Marketing Edition
February 7, 2023 By: Annette Yang We’ve all heard the phrase “break into tech” before. And in the last 2 years, there's been a rise in...
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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme
Marketing Society
Dec 15, 20221 min read
Soft Power: Marketing & Global Politics
December 15, 2022 By: Grace Tan & Ploy Tanomvorsin There is perhaps no more important concept in understanding the current state of...
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Annette Yang
Dec 11, 20221 min read
A Day in the Life at NYU *Finals Edition
December 11, 2022 By: Annette Yang As we brace ourselves for upcoming finals and look forward to a long-awaited winter break, I wanted to...
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Michael Sun
Dec 2, 20221 min read
What Even is Marketing Society...
December 2, 2022 By: Michael Sun Content Team writer Michael Sun tries his hardest to explain what Marketing Society is to people who...
129 views0 comments
Grace Tan
Nov 29, 20223 min read
Outrage Marketing: Why Brands Manufacture Controversy
November 29, 2022 By: Grace Tan Balenciaga, a world-renowned fashion house, has recently come under fire for an ad campaign that featured...
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Ploy Tanomvorsin
Nov 24, 20222 min read
Why People Make Impulse Buys During Black Friday Sales
November 24, 2022 By: Ploy Tanomvorsin ‘Tis the season to be jolly (and shop holiday deals). Fa-la-la-la-la, la-la-la-la. Thanksgiving...
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Frank Liu
Nov 22, 20224 min read
A Solution for Students: Mindfulness Meditation Apps
November 22, 2022 By: Frank Liu In the age of short-form content, it’s become increasingly difficult to focus and maintain a consistent...
27 views0 comments
Michael Sun
Nov 15, 20225 min read
I’m Forever Alone and it’s Because I’m Bad at Marketing
November 15, 2022 By: Michael Sun It’s 8 pm on a Thursday night. I’m sitting on my bed eating hot chips and absent-mindedly browsing...
156 views0 comments
Sneha Rao
Nov 11, 20223 min read
Why are True Crime Podcasts Popular?
November 11, 2022 By: Sneha Rao One thing pop culture seems to never get enough of is its obsession with true crime. Audiences love hit...
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Kevin Choi
Nov 8, 20223 min read
Case Study: Taylor Swift’s Midnights
November 8, 2022 By: Kevin Choi What defines a pop star? What traits constitute the archetype? Icons like Michael Jackson, Madonna, and...
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Kevin Choi
Nov 7, 20221 min read
Music Marketing in Minutes: Dua Lipa
November 7, 2022 By: Kevin Choi Fall '22 Content Committee member, Kevin Choi, launches "Music Marketing in Minutes," a special project...
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Frank Liu
Nov 3, 20224 min read
Gymshark: A Pioneer in Influencer Marketing
November 3, 2022 By: Frank Liu As we enter the demanding, studious stretch between Halloweekend and Thanksgiving, midterms and...
51 views0 comments
Grace Tan
Nov 1, 20224 min read
BookTok: Marketing Print in a Digital World
November 1, 2022 By: Grace Tan When was the last time you read a book? For many people, especially adults, the answer may be "back in...
29 views0 comments
Ploy Tanomvorsin
Oct 27, 20223 min read
The Science of Foodstagramming and User-Generated Content
October 27, 2022 By Ploy Tanomvorsin Since moving to New York City, I have been overwhelmed by the number of restaurants I was exposed to...
47 views0 comments
Michael Sun
Oct 25, 20224 min read
Yorushika: A Story of Effortless Marketing
October 25, 2022 By: Michael Sun I want, for a second, to bring up some of the greatest marketing campaigns of all time. Think Nike,...
88 views0 comments
Annette Yang
Oct 22, 20221 min read
Open Book: Entrepreneurship, Balance, and Navigating Career Goals
October 22, 2022 By: Annette Yang Director of Content, Annette Yang, brings you the first episode of her brand new video podcast series,...
64 views0 comments
Sneha Rao
Oct 20, 20224 min read
How the Internet Fosters a Never-Ending Cycle of Pressure
October 20, 2022 By: Sneha Rao Raised alongside the boom of social media and viral media, Gen Z has become, by far, the most impatient...
50 views0 comments
Kevin Choi
Oct 18, 20224 min read
College Marketing: Rankings, Prestige, and Social Media
October 18, 2022 By: Kevin Choi Regardless of who you are, there is a high likelihood that you’ve heard about or have come in first-hand...
146 views0 comments
Grace Tan
Oct 13, 20225 min read
Case Study: Heaven by Marc Jacobs
October 13, 2022 By: Grace Tan In September 2020, Marc Jacobs launched their first ever direct-to-consumer clothing line: Heaven. By...
289 views0 comments
Frank Liu
Oct 11, 20223 min read
Ethicality in Marketing - Sports Gambling
October 11, 2022 By: Frank Liu My first real exposure to the practice of sports gambling was in my junior year of high school, through my...
69 views0 comments
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