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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2025 issue directed by: Eva Zhong & Sonakshi Gupta


ZARA, ZARA, and More ZARA
Nov. 17, 2023 By: Kennedi Gavin Fashion, as an art form and a cultural phenomenon, is far from a one-size-fits-all concept. It's dynamic,...
Kennedi Gavin
Nov 17, 202310 min read


Checking in to the Past: The Marketing of Historic Buildings as Present Day Hotels
By our Fall 23 Study Abroad Liaisons, Directed by Nicole Lai Nov. 9, 2023 By: Vivienne Bersin Picture yourself as a tourist in Spain able...
Vivienne Bersin
Nov 9, 20238 min read


Maybe your playlists are just noise
Nov. 8, 2023 By: Krystal Wu Let's judge you based on your Spotify playlists. Does that 10 hour concoction of Drake and Kanye West really...

Krystal Wu
Nov 8, 20235 min read


Victoria's Not-So-Secret: Wings To Woes?
Oct. 31, 2023 By: Elva Lei What comes to your mind when you think of Victoria's Secret? Is it the dazzling runway shows, or perhaps the...
Elva Lei
Oct 31, 20236 min read


KSI vs. Fury: How a YouTuber Challenged a Legacy
Oct. 24, 2023 By: Larry Dong On Oct. 14, 2023, two titans of the modern fight game clashed, igniting a storm of anticipation and...

Larry Dong
Oct 24, 20234 min read


The First Year: a reflection on my freshman year at NYU
May 2, 2023 By: David Huang It’s already May. I sit at my desk, the glow from my laptop bathing my face in a sea of white. It’s already...

David Huang
May 3, 20237 min read


More than Coffee: an NYC coffee tour
May 2, 2023 By: Krystal Wu Calling all coffee and marketing enthusiasts! Come with Krystal to tour two specialty cafes in NYC and learn...

Krystal Wu
May 2, 20231 min read


Humans of Marketing Society: Pooja Anand
April 27, 2023 By: Jin Wu Nam Get to know a little more about the humans of Marketing Society. Introducing Marketing Society's 2022-23...

Jin Wu Nam
Apr 27, 20232 min read


How to Succeed In Your Summer Internship
April 25, 2023 By: Annette Yang Congrats! You’ve secured a summer internship! Now what? Courtesy of Intern Queen Know Your "Why" While...
Annette Yang
Apr 25, 20235 min read
![[NYU] Reaching Out – your name here](https://static.wixstatic.com/media/6826df_f95f7fdb631d4732a16aa0080bae5b39~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/6826df_f95f7fdb631d4732a16aa0080bae5b39~mv2.webp)
![[NYU] Reaching Out – your name here](https://static.wixstatic.com/media/6826df_f95f7fdb631d4732a16aa0080bae5b39~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/6826df_f95f7fdb631d4732a16aa0080bae5b39~mv2.webp)
[NYU] Reaching Out – your name here
April 18, 2023 By: David Huang It was a mid-October afternoon, one of those afternoons where time seemed to pause for a second as the...

David Huang
Apr 18, 20235 min read


Humans of Marketing Society: Andrew Ni
April 14, 2023 By: Jin Wu Nam Get to know a little more about the humans of Marketing Society... starting off with Marketing Society's...

Jin Wu Nam
Apr 14, 20232 min read


Disney Debunk: Beauty & The Beast
April 11, 2023 By: Patrick Wu “Think of the one thing that you’ve always wanted. Now find it in your mind’s eye and feel it in your...

Patrick Wu
Apr 11, 20237 min read


So why are you in my DMs, again?
April 4, 2023 By: Krystal Wu Got random messages from a business? There’s a larger marketing context to tell. Courtesy of Clipchamp...

Krystal Wu
Apr 4, 20234 min read


“Unbreakable Heart” Torn Apart: Difficulties in Esports Brand Building
February 14, 2022 By: Jin Wu Nam Think of the biggest underdog dramas in sports history. For me, the most touching victory was from...

Jin Wu Nam
Mar 28, 20237 min read


TIER-LIST: Coca-Cola Super Bowl Ads
March 25, 2023 By: Patrick Wu Patrick Wu takes our Tuesday adversaries to the next level with a thorough critique and final tier list of...

Patrick Wu
Mar 25, 20238 min read


To Fall in Love with Any Club, Do This
March 21, 2023 By: David Huang (title parodying Mandy Catron’s NYT article “To Fall in Love with Anyone, Do This” in 2015 and Yotam...

David Huang
Mar 21, 20235 min read


Morning Brew: The Founder's Advice on Launching Your Startup
March 7, 2023 By: Annette Yang Last week I had the pleasure to attend a live speaker panel featuring Alex Lieberman, co-founder of...

Annette Yang
Mar 7, 20234 min read


Mascot Madness: The Story of M&M’s Spokescandies
February 28, 2023 By: Patrick Wu Let’s face it, M&M’s are a B-tier candy AT BEST. It’s bad chocolate, it’s dusty, and it’s way too sweet....

Patrick Wu
Feb 28, 20233 min read


Denial is a River in Egypt: Your TikTok Sounds Need Debate
February 21, 2023 By: Krystal Wu The short-form platform TikTok has always been closely involved with audio distribution. But what do we...

Krystal Wu
Feb 21, 20234 min read


NewJeans: Evolving K-Pop Fandom Culture and How to Lead the Change
February 14, 2023 By: Jin Wu Nam “Let’s go”—says a K-pop idol to an online hater in her own music video. The destination they’re heading...

Jin Wu Nam
Feb 14, 20234 min read
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