MktSoc Blog

Annette Yang, 2022-2023 Content Director
Camille Rochaix, Founder

The MktSoc Blog is looking for writers to join its team! Applications will open in the fall semester.

Introducing the Seniors from our 2021 MktCon Senior Panel!

Oct 18, 2021
3 min

Introducing the Seniors from our 2021 MktCon Senior Panel!

October 17th, 2021 By: Marketing Society Conference Team: Veronica Diaz & Rachel Liu Interested in learning about marketing, internships,...

14 views0 comments

Controversial Marketing on Twitch: the US Military

AJ Gastelum

Oct 13, 2021
3 min

Controversial Marketing on Twitch: the US Military

October 13th, 2021 By: A.J. Gastelum The United States Military is one of the most controversial members of Twitch. Their professional...

42 views0 comments

Milan Fashion Week and the Return of Pop-Ups

Julia Mao

Oct 12, 2021
3 min

Milan Fashion Week and the Return of Pop-Ups

October 12th, 2021 By: Julia Mao As an exchange student studying in Milan (part of Stern’s IBEX at Luigi Bocconi University), I knew I...

20 views0 comments

Janny Hong

Oct 11, 2021
6 min

MktSoc Alum Meet & Greet: Claire Tao

October 11th, 2021 By: Janny Hong Claire is the former co-president of Marketing Society. She graduated from Stern last year with a...

43 views0 comments

Payton-Luv Stine

Oct 6, 2021
2 min

What is iOS 15 and Why is it Important?

October 6th, 2021 By: Payton-luv Stine iOS 15 was announced on June 7 of 2021 and released on September 20. iOS 14 made it extremely...

25 views0 comments

How Indie Coffee Shops Poses a Threat to Starbucks and Other Bigger Chains

Priyal Maheshwari

Oct 4, 2021
3 min

How Indie Coffee Shops Poses a Threat to Starbucks and Other Bigger Chains

Do you know who Starbucks’ major competitors are? Think about it hard before reading this article!

26 views0 comments

AJ Gastelum

Sep 29, 2021
3 min

The Evolution of Baby Product Marketing

September 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...

24 views0 comments

Is Snapple's New Product Design for Better or For Worse?

Janny Hong

Sep 27, 2021
3 min

Is Snapple's New Product Design for Better or For Worse?

September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...

50 views1 comment

A Warm Fall 2021 Welcome From the MktSoc Blog Team!

Camille Rochaix

Sep 27, 2021
2 min

A Warm Fall 2021 Welcome From the MktSoc Blog Team!

September 27th, 2021 By: Camille Rochaix Welcome back! I am very proud to say that the Marketing Society Blog is back for its second...

25 views0 comments

Guide to the Stern Marketing Concentration

Rachel Liu

May 10, 2021
8 min

Guide to the Stern Marketing Concentration

May 7th, 2021 By: Rachel Liu Hey guys! WOW the registration period is late this year. It doesn’t even start until finals are already...

182 views1 comment

Grace Zhu

Apr 28, 2021
1 min

MktSoc Case Study: Lush

April 28th, 2021 By: Grace Zhu Feel free to let us know your thoughts in the comments section below! ............. Grace Zhu is one of...

54 views0 comments

Rachel Liu

Apr 26, 2021
1 min

Humans of Marketing Society -- Catalina

April 25th, 2021 By: Rachel Liu "I had a, ahem, terrible French teacher. I took her class for two years for my high school language...

35 views0 comments

Ruby Qian

Apr 21, 2021
4 min

Dive Into Reborn Coffee: Hannah Goh

Hannah Goh is an NYU Stern alumna who is currently working at Reborn Coffee as the VP of Marketing and Sales. Reborn Coffee is a coffee...

36 views0 comments

Grace Zhu

Apr 19, 2021
4 min

Marketing Class Recommendations

April 19th, 2021 By: Grace Zhu Are you unsure about which marketing classes to take in the upcoming semester? Here are some of our...

45 views0 comments

PlayStation 5 v/s Xbox Series X/S - Gaming Marketing Strategies

Priyal Maheshwari

Apr 14, 2021
3 min

PlayStation 5 v/s Xbox Series X/S - Gaming Marketing Strategies

April 14th, 2021 By: Priyal Maheshwari Last year we saw two giants releasing their new generation consoles, Sony’s PlayStation 5 and...

787 views0 comments

Rachel Liu

Apr 12, 2021
1 min

Humans of Marketing Society -- Grace

April 12th, 2021 By: Rachel Liu "Everything seemed like it was gonna be amazing. The sky was blue because it was a national holiday and...

18 views0 comments

Priyal Maheshwari

Apr 5, 2021
3 min

Hilarious Marketing Campaign Failures

April 5th, 2021 By: Priyal Maheshwari We have all heard of the famous Old Spice’s “The Man Your Man Can Smell Like” Campaign, or...

108 views0 comments

Grace Zhu

Mar 31, 2021
1 min

MktSoc Case Study: Baskin-Robbins

What is your favorite Baskin-Robbins treat? Tell us in the comments below! ............. Grace Zhu is one of Marketing Society’s Spring...

40 views0 comments

Episode 4: Marketing Hybrid Cloud with IBM

Camille Rochaix & Andrew Ni

Mar 29, 2021
1 min

Episode 4: Marketing Hybrid Cloud with IBM

March 29th, 2021 By: Camille Rochaix & Andrew Ni How do you advertise something as complex as a hybrid cloud service? How do you feature...

53 views0 comments

Humans of Marketing Society -- Deepti Shankar

Rachel Liu

Mar 29, 2021
2 min

Humans of Marketing Society -- Deepti Shankar

March 29th, 2021 By: Rachel Liu “I broke my arm twice within two months when I was a baby. One of the neighbors’ kids tugged too hard on...

35 views0 comments

MktSoc Blog Annette Yang, 2022-2023 Content Director Camille Rochaix, Founder The MktSoc Blog is looking for writers to join its team! Applications will open in the fall semester.

Introducing the Seniors from our 2021 MktCon Senior Panel!

Controversial Marketing on Twitch: the US Military

Milan Fashion Week and the Return of Pop-Ups

MktSoc Alum Meet & Greet: Claire Tao

What is iOS 15 and Why is it Important?

How Indie Coffee Shops Poses a Threat to Starbucks and Other Bigger Chains

The Evolution of Baby Product Marketing

Is Snapple's New Product Design for Better or For Worse?

A Warm Fall 2021 Welcome From the MktSoc Blog Team!

Guide to the Stern Marketing Concentration

MktSoc Case Study: Lush

Humans of Marketing Society -- Catalina

Dive Into Reborn Coffee: Hannah Goh

Marketing Class Recommendations

PlayStation 5 v/s Xbox Series X/S - Gaming Marketing Strategies

Humans of Marketing Society -- Grace

Hilarious Marketing Campaign Failures

MktSoc Case Study: Baskin-Robbins

Episode 4: Marketing Hybrid Cloud with IBM

Humans of Marketing Society -- Deepti Shankar

MktSoc Blog

Annette Yang, 2022-2023 Content Director
Camille Rochaix, Founder

The MktSoc Blog is looking for writers to join its team! Applications will open in the fall semester.