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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme


The Starbucks Story: Changing Coffee Culture
March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
Alberto Gastelum
Mar 31, 20223 min read
1,849 views
0 comments


Music Meets Marketing: Fine Line by Harry Styles
In this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion

Miranda Soong
Mar 27, 20221 min read
46 views
0 comments


Marketing Me Ep. 2: Your Social Media Brand
March 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...

Annette Yang
Mar 26, 20221 min read
51 views
0 comments


The Marketing of Denim
March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
Marketing Society
Mar 23, 20223 min read
29 views
0 comments


Movie Marketing Spider-Man: No Way Home
March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...

Annette Yang
Mar 21, 20223 min read
1,713 views
0 comments


Budweiser's New Green Beer
March 14th, 2022 By: Payton-luv Stine Pinch me! I’m Irish…or is it kiss me? St. Patrick’s Day was once a religious and cultural tribute...
Marketing Society
Mar 14, 20223 min read
108 views
0 comments


Unpacking Euphoria’s Experimental Marketing Strategy
March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
Marketing Society
Mar 8, 20225 min read
2,341 views
0 comments


The Success Story of AirPods
March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
Alberto Gastelum
Mar 4, 20223 min read
248 views
0 comments


Music Meets Marketing: After Hours by The Weeknd
In today's episode, I explore the concepts & themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies

Miranda Soong
Mar 1, 20221 min read
29 views
0 comments


How Tik Tok Knows Everything About You
February 28th, 2021 By: Phoebe Su How many times have you been scrolling through TikTok and seen an ad about a piece of clothing that you...
Marketing Society
Feb 28, 20223 min read
39 views
0 comments


Marketing Me: Episode 1
February 26th, 2022 By: Annette Yang Here at Marketing Society, we often talk about branding in the context of firms and products....

Annette Yang
Feb 26, 20221 min read
46 views
0 comments


Good, Bad and Ugly of Valentines Day
February 20th, 2022 By: Payton-luv Stine Just when you thought Marketing Society had enough of Valentine’s Day…we didn’t. Valentines Day...
Marketing Society
Feb 25, 20223 min read
27 views
0 comments


Kardashian Marketing: How Skims Became a Billion-Dollar Brand
February 23rd, 2022 By: Annette Yang Keeping Up with the Kardashians star, Kim Kardashian is notably one of today’s most impactful icons...

Annette Yang
Feb 23, 20224 min read
62 views
0 comments


Reshaping Valentine's Day Marketing
February 14th, 2021 By: AJ Gastélum Valentine’s Day is synonymous with romantic gestures, boxes of sweets, and pink and red designs...
Marketing Society
Feb 14, 20223 min read
53 views
0 comments


Teasers as a Marketing Strategy: Super Bowl Edition
February 9th, 2022 By: Phoebe Su The Super Bowl isn’t just a big night for football; for most companies, it is also a big chance to...
Marketing Society
Feb 9, 20222 min read
54 views
0 comments


How to Successfully Market Lunar New Year
February 7th, 2022 By: Annette Yang It's time to ring in the new Lunar calendar and welcome the Year of the Tiger: a symbol of...

Annette Yang
Feb 7, 20223 min read
60 views
0 comments


MktSoc Case Study: MUJI
December 4th, 2021 By: AJ Gastélum AJ Gastélum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...

AJ Gastelum
Dec 4, 20211 min read
121 views
0 comments


2 Awful Fashion Marketing Moves
December 3rd, 2021 By Brianna Pham It’s the holidays: the best time to reflect on consumerism. Whether it’s a new coat for the New York...
Brianna Pham
Dec 3, 20212 min read
103 views
0 comments


Origins of Black Friday
November 29th, 2021 By: Payton-Luv Stine Black Friday is basically a holiday in America, a holiday of long lines, cold weather, endless...

Payton-Luv Stine
Nov 29, 20212 min read
28 views
0 comments


The Rise of Influencer Marketing for Games
November 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
Vickie Tan
Nov 22, 20214 min read
579 views
1 comment
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