The Agora

October 4, 2022 By: Annette Yang The cannabis industry is a rapidly growing market expected to hit 100 billion USD in sales within the...

September 22, 2022 By: Jason Li Intern Insights is a new series brought to you by the Marketing Society Blog to give you the insider...

September 20, 2022 By: Annette Yang Intern Insights is a new series brought to you by the Marketing Society Blog to give you the insider...

September 15, 2022 By: Annette Yang Are pop-ups the start of a new shopping culture? With department stores like Sears and JCPenney now...

September 11, 2022 By: Annette Yang The average American is exposed to 10,000 advertisements per day (Forbes). Whether we see a logo on a...

April 30th, 2022 By: Annette Yang Co-director of Content, Annette Yang, introduces Episode 3 of “Marketing Me”: a podcast about the art...

In this episode, I explore how Olivia Rodrigo's "Sour" disrupted the industry through its consistency, cohesiveness, and fan engagement.

April 22, 2022 By: Payton-luv Stine Hey you, me, I... I don’t really know how to begin a letter to my past self without a super cliche...

Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!

April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...

April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...

April 9th, 2022 By: A.J. Gastélum The average consumer is estimated to see between 4000-10,000 ads each day. In New York City,...

April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...

April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...

As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an

March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...

In this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion

March 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...

March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...

March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...