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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Spring 2026 issue directed by: Eva Zhong & Elaine Liang


2 Awful Fashion Marketing Moves
December 3rd, 2021 By Brianna Pham It’s the holidays: the best time to reflect on consumerism. Whether it’s a new coat for the New York...
Brianna Pham
Dec 3, 20212 min read


Origins of Black Friday
November 29th, 2021 By: Payton-Luv Stine Black Friday is basically a holiday in America, a holiday of long lines, cold weather, endless...

Payton-Luv Stine
Nov 29, 20212 min read


The Rise of Influencer Marketing for Games
November 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
Vickie Tan
Nov 22, 20214 min read


The Marketing of a City: How “I ❤ NY” Became a Global Symbol of New York Tourism
November 17th, 2021 By: AJ Gastélum You’ve probably seen this logo before. Whether you’ve been to New York or not, this logo shows up on...

AJ Gastelum
Nov 17, 20212 min read


Meet our Marketing Society Alumna Paola!
November 15th, 2021 By: Janny Hong Paola is the former co-vice president of Marketing Society. She graduated from Stern in 2020 with a...

Janny Hong
Nov 15, 20215 min read


How Blockchain Can Transform Marketing
November 8th, 2021 By: Priyal Maheshwari Blockchain groups information in the form of “blocks” that get connected to a “chain of blocks”,...
Marketing Society
Nov 8, 20212 min read


How Boba Tea Became Unique Within the US Drink Market
November 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...

AJ Gastelum
Nov 3, 20213 min read


Trick or Treat! A Deep-dive in Halloween Candy
October 28th, 2021 By: Camille Rochaix Halloween is just around the corner, so that means three things: spooky events, costumes, and most...
Marketing Society
Oct 27, 20213 min read


Marketing in the Real Estate Industry
October 25th, 2021 By: Janny Hong Imagine handing over $350,000 that you’ve earned and saved to a stranger that will buy your first home....

Janny Hong
Oct 25, 20215 min read


Apple Virtual Events: A MktSoc Case Study
October 24th, 2021 By: AJ Gastelum AJ Gastelum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
Marketing Society
Oct 24, 20211 min read


How Fashion Retailers have Communicated Their DEI Brand Values
October 20th, 2021 By: Payton-luv Stine Diversity, Equity, and Inclusion are more than just buzzwords, and they’re more than internal...

Payton-Luv Stine
Oct 20, 20213 min read


How Marvel Came Back From the Brink of Death
October 18th, 2021 By: Priyal Maheshwari Sources: How Marvel Went From Bankruptcy to Billions What the Marvel Cinematic Universe can...
Marketing Society
Oct 18, 20211 min read


Introducing the Seniors from our 2021 MktCon Senior Panel!
October 17th, 2021 By: Marketing Society Conference Team: Veronica Diaz & Rachel Liu Interested in learning about marketing, internships,...
Marketing Society
Oct 17, 20213 min read


Controversial Marketing on Twitch: the US Military
October 13th, 2021 By: A.J. Gastelum The United States Military is one of the most controversial members of Twitch. Their professional...

AJ Gastelum
Oct 13, 20213 min read


Milan Fashion Week and the Return of Pop-Ups
October 12th, 2021 By: Julia Mao As an exchange student studying in Milan (part of Stern’s IBEX at Luigi Bocconi University), I knew I...
Julia Mao
Oct 12, 20213 min read


MktSoc Alum Meet & Greet: Claire Tao
October 11th, 2021 By: Janny Hong Claire is the former co-president of Marketing Society. She graduated from Stern last year with a...

Janny Hong
Oct 11, 20216 min read


What is iOS 15 and Why is it Important?
October 6th, 2021 By: Payton-luv Stine iOS 15 was announced on June 7 of 2021 and released on September 20. iOS 14 made it extremely...

Payton-Luv Stine
Oct 6, 20212 min read


How Indie Coffee Shops Poses a Threat to Starbucks and Other Bigger Chains
Do you know who Starbucks’ major competitors are? Think about it hard before reading this article!
Marketing Society
Oct 4, 20213 min read


The Evolution of Baby Product Marketing
September 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...

AJ Gastelum
Sep 29, 20213 min read


Is Snapple's New Product Design for Better or For Worse?
September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...

Janny Hong
Sep 27, 20213 min read
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