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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2025 issue directed by: Eva Zhong & Sonakshi Gupta


Marketing in the Real Estate Industry
October 25th, 2021 By: Janny Hong Imagine handing over $350,000 that you’ve earned and saved to a stranger that will buy your first home....

Janny Hong
Oct 25, 20215 min read


Apple Virtual Events: A MktSoc Case Study
October 24th, 2021 By: AJ Gastelum AJ Gastelum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
Marketing Society
Oct 24, 20211 min read


How Fashion Retailers have Communicated Their DEI Brand Values
October 20th, 2021 By: Payton-luv Stine Diversity, Equity, and Inclusion are more than just buzzwords, and they’re more than internal...

Payton-Luv Stine
Oct 20, 20213 min read


How Marvel Came Back From the Brink of Death
October 18th, 2021 By: Priyal Maheshwari Sources: How Marvel Went From Bankruptcy to Billions What the Marvel Cinematic Universe can...
Marketing Society
Oct 18, 20211 min read


Introducing the Seniors from our 2021 MktCon Senior Panel!
October 17th, 2021 By: Marketing Society Conference Team: Veronica Diaz & Rachel Liu Interested in learning about marketing, internships,...
Marketing Society
Oct 17, 20213 min read


Controversial Marketing on Twitch: the US Military
October 13th, 2021 By: A.J. Gastelum The United States Military is one of the most controversial members of Twitch. Their professional...

AJ Gastelum
Oct 13, 20213 min read


Milan Fashion Week and the Return of Pop-Ups
October 12th, 2021 By: Julia Mao As an exchange student studying in Milan (part of Stern’s IBEX at Luigi Bocconi University), I knew I...
Julia Mao
Oct 12, 20213 min read


MktSoc Alum Meet & Greet: Claire Tao
October 11th, 2021 By: Janny Hong Claire is the former co-president of Marketing Society. She graduated from Stern last year with a...

Janny Hong
Oct 11, 20216 min read


What is iOS 15 and Why is it Important?
October 6th, 2021 By: Payton-luv Stine iOS 15 was announced on June 7 of 2021 and released on September 20. iOS 14 made it extremely...

Payton-Luv Stine
Oct 6, 20212 min read


How Indie Coffee Shops Poses a Threat to Starbucks and Other Bigger Chains
Do you know who Starbucks’ major competitors are? Think about it hard before reading this article!
Marketing Society
Oct 4, 20213 min read


The Evolution of Baby Product Marketing
September 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...

AJ Gastelum
Sep 29, 20213 min read


Is Snapple's New Product Design for Better or For Worse?
September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...

Janny Hong
Sep 27, 20213 min read


A Warm Fall 2021 Welcome From the MktSoc Blog Team!
September 27th, 2021 By: Camille Rochaix Welcome back! I am very proud to say that the Marketing Society Blog is back for its second...
Camille Rochaix
Sep 27, 20212 min read


Guide to the Stern Marketing Concentration
May 7th, 2021 By: Rachel Liu Hey guys! WOW the registration period is late this year. It doesn’t even start until finals are already...
Rachel Liu
May 10, 20218 min read


MktSoc Case Study: Lush
April 28th, 2021 By: Grace Zhu Feel free to let us know your thoughts in the comments section below! ............. Grace Zhu is one of...
Grace Zhu
Apr 28, 20211 min read


Humans of Marketing Society -- Catalina
April 25th, 2021 By: Rachel Liu "I had a, ahem, terrible French teacher. I took her class for two years for my high school language...
Rachel Liu
Apr 26, 20211 min read


Dive Into Reborn Coffee: Hannah Goh
Hannah Goh is an NYU Stern alumna who is currently working at Reborn Coffee as the VP of Marketing and Sales. Reborn Coffee is a coffee...
Ruby Qian
Apr 21, 20214 min read
Marketing Class Recommendations
April 19th, 2021 By: Grace Zhu Are you unsure about which marketing classes to take in the upcoming semester? Here are some of our...
Grace Zhu
Apr 19, 20214 min read


PlayStation 5 v/s Xbox Series X/S - Gaming Marketing Strategies
April 14th, 2021 By: Priyal Maheshwari Last year we saw two giants releasing their new generation consoles, Sony’s PlayStation 5 and...
Marketing Society
Apr 14, 20213 min read


Humans of Marketing Society -- Grace
April 12th, 2021 By: Rachel Liu "Everything seemed like it was gonna be amazing. The sky was blue because it was a national holiday and...
Rachel Liu
Apr 12, 20211 min read
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