Annette Yang
Reaching New Heights: An Analysis of Cannabis Marketing
October 4, 2022 By: Annette Yang The cannabis industry is a rapidly growing market expected to hit 100 billion USD in sales within the...
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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme
Jason Li
Sep 22, 20225 min read
Intern Insights: Warner Bros. Games
September 22, 2022 By: Jason Li Intern Insights is a new series brought to you by the Marketing Society Blog to give you the insider...
173 views0 comments
Annette Yang
Sep 20, 20225 min read
Intern Insights: Sony Music Entertainment
September 20, 2022 By: Annette Yang Intern Insights is a new series brought to you by the Marketing Society Blog to give you the insider...
132 views0 comments
Annette Yang
Sep 15, 20223 min read
Gen Z Marketing: Pop-Up Shops
September 15, 2022 By: Annette Yang Are pop-ups the start of a new shopping culture? With department stores like Sears and JCPenney now...
94 views0 comments
Annette Yang
Sep 11, 20223 min read
What is an Ad Agency: The Power of Advertising
September 11, 2022 By: Annette Yang The average American is exposed to 10,000 advertisements per day (Forbes). Whether we see a logo on a...
99 views0 comments
Annette Yang
Apr 30, 20221 min read
Marketing Me: The Myers-Briggs Test
April 30th, 2022 By: Annette Yang Co-director of Content, Annette Yang, introduces Episode 3 of “Marketing Me”: a podcast about the art...
91 views0 comments
Miranda Soong
Apr 23, 20221 min read
Music Meets Marketing: Sour by Olivia Rodrigo
In this episode, I explore how Olivia Rodrigo's "Sour" disrupted the industry through its consistency, cohesiveness, and fan engagement.
246 views0 comments
Marketing Society
Apr 22, 20224 min read
Letter to my Freshman Self: Payton-Luv
April 22, 2022 By: Payton-luv Stine Hey you, me, I... I don’t really know how to begin a letter to my past self without a super cliche...
31 views0 comments
Miranda Soong
Apr 18, 20224 min read
Why Your Netflix is Unique to You
Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!
58 views0 comments
Alberto Gastelum
Apr 14, 20223 min read
Why is Carhartt so Popular?
April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...
568 views0 comments
Marketing Society
Apr 11, 20223 min read
Celsius Is Changing the Energy Drink Market
April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...
1,417 views0 comments
Alberto Gastelum
Apr 9, 20225 min read
Ads of New York City Project
April 9th, 2022 By: A.J. Gastélum The average consumer is estimated to see between 4000-10,000 ads each day. In New York City,...
63 views0 comments
Annette Yang
Apr 6, 20224 min read
Innovative Beauty Marketing Campaigns
April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...
110 views0 comments
Marketing Society
Apr 4, 20224 min read
Oatly Marketing Analysis
April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...
150 views0 comments
Miranda Soong
Mar 31, 20224 min read
Why Short-Form Video is the Future of Marketing
As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an
90 views1 comment
Alberto Gastelum
Mar 31, 20223 min read
The Starbucks Story: Changing Coffee Culture
March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
1,623 views0 comments
Miranda Soong
Mar 26, 20221 min read
Music Meets Marketing: Fine Line by Harry Styles
In this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion
46 views0 comments
Annette Yang
Mar 26, 20221 min read
Marketing Me Ep. 2: Your Social Media Brand
March 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...
51 views0 comments
Marketing Society
Mar 23, 20223 min read
The Marketing of Denim
March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
26 views0 comments
Annette Yang
Mar 21, 20223 min read
Movie Marketing Spider-Man: No Way Home
March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...
1,520 views0 comments
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