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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 & Spring 2025 issue directed by: Elaine Liang & Adrianna Nehme
Gymshark: A Pioneer in Influencer Marketing
November 3, 2022 By: Frank Liu As we enter the demanding, studious stretch between Halloweekend and Thanksgiving, midterms and...
Frank Liu
Nov 3, 20224 min read
BookTok: Marketing Print in a Digital World
November 1, 2022 By: Grace Tan When was the last time you read a book? For many people, especially adults, the answer may be "back in...
Grace Tan
Nov 1, 20224 min read
The Science of Foodstagramming and User-Generated Content
October 27, 2022 By Ploy Tanomvorsin Since moving to New York City, I have been overwhelmed by the number of restaurants I was exposed to...
Ploy Tanomvorsin
Oct 27, 20223 min read
Yorushika: A Story of Effortless Marketing
October 25, 2022 By: Michael Sun I want, for a second, to bring up some of the greatest marketing campaigns of all time. Think Nike,...
Michael Sun
Oct 25, 20224 min read
Open Book: Entrepreneurship, Balance, and Navigating Career Goals
October 22, 2022 By: Annette Yang Director of Content, Annette Yang, brings you the first episode of her brand new video podcast series,...
Annette Yang
Oct 22, 20221 min read
How the Internet Fosters a Never-Ending Cycle of Pressure
October 20, 2022 By: Sneha Rao Raised alongside the boom of social media and viral media, Gen Z has become, by far, the most impatient...
Sneha Rao
Oct 20, 20224 min read
College Marketing: Rankings, Prestige, and Social Media
October 18, 2022 By: Kevin Choi Regardless of who you are, there is a high likelihood that you’ve heard about or have come in first-hand...
Kevin Choi
Oct 18, 20224 min read
Case Study: Heaven by Marc Jacobs
October 13, 2022 By: Grace Tan In September 2020, Marc Jacobs launched their first ever direct-to-consumer clothing line: Heaven. By...
Grace Tan
Oct 13, 20225 min read
Ethicality in Marketing - Sports Gambling
October 11, 2022 By: Frank Liu My first real exposure to the practice of sports gambling was in my junior year of high school, through my...
Frank Liu
Oct 11, 20223 min read
Reaching New Heights: An Analysis of Cannabis Marketing
October 4, 2022 By: Annette Yang The cannabis industry is a rapidly growing market expected to hit 100 billion USD in sales within the...
Annette Yang
Oct 4, 20224 min read
Intern Insights: Warner Bros. Games
September 22, 2022 By: Jason Li Intern Insights is a new series brought to you by the Marketing Society Blog to give you the insider...
Jason Li
Sep 22, 20225 min read
Intern Insights: Sony Music Entertainment
September 20, 2022 By: Annette Yang Intern Insights is a new series brought to you by the Marketing Society Blog to give you the insider...
Annette Yang
Sep 20, 20225 min read
Gen Z Marketing: Pop-Up Shops
September 15, 2022 By: Annette Yang Are pop-ups the start of a new shopping culture? With department stores like Sears and JCPenney now...
Annette Yang
Sep 15, 20223 min read
What is an Ad Agency: The Power of Advertising
September 11, 2022 By: Annette Yang The average American is exposed to 10,000 advertisements per day (Forbes). Whether we see a logo on a...
Annette Yang
Sep 11, 20223 min read
Marketing Me: The Myers-Briggs Test
April 30th, 2022 By: Annette Yang Co-director of Content, Annette Yang, introduces Episode 3 of “Marketing Me”: a podcast about the art...
Annette Yang
Apr 30, 20221 min read
Music Meets Marketing: Sour by Olivia Rodrigo
In this episode, I explore how Olivia Rodrigo's "Sour" disrupted the industry through its consistency, cohesiveness, and fan engagement.
Miranda Soong
Apr 23, 20221 min read
Letter to my Freshman Self: Payton-Luv
April 22, 2022 By: Payton-luv Stine Hey you, me, I... I don’t really know how to begin a letter to my past self without a super cliche...
Marketing Society
Apr 22, 20224 min read
Why Your Netflix is Unique to You
Netflix designs multiple title thumbnails to personalize your homepage by using ranking algorithms & machine learning. Read on to learn how!
Miranda Soong
Apr 18, 20224 min read
Why is Carhartt so Popular?
April 14th, 2022 By: A.J. Gastélum Carhartt has been around for over a century. Founded in Detroit, the brand has forged itself into the...
Alberto Gastelum
Apr 14, 20223 min read
Celsius Is Changing the Energy Drink Market
April 11th, 2022 By: Phoebe Su Red Bull and Monster have dominated the energy drink market for decades. It might just be time for a...
Marketing Society
Apr 11, 20223 min read
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