Marketing SocietyMar 24, 20212 minThe Psychology of Color MarketingMarch 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...
Grace ZhuMar 22, 20213 minThe Psychology of Brand NamesMarch 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...
Priyal MaheshwariMar 17, 20212 minInfluence: The Psychology of Persuasion by Robert Cialdini Imagine this, I offer you a job right now, fully paid, with a lot of benefits included - will you take it? Most of you would probably say...
Rachel LiuMar 15, 20211 minHumans of Marketing Society -- Janny HongMarch 15th, 2021 By: Rachel Liu "Most of the others in the Taekwondo club, they’ve been sparring for years so they were way ahead of...
Rachel LiuMar 10, 20213 minDisney -- Looking Ahead after COVIDMarch 7th, 2021 By: Rachel Liu Hey Marketing Gurus! Today, we’re taking a break from advertisements and we’re talking about ✨Strategy.✨ ...
Priyal MaheshwariMar 8, 20213 minMarketing News Sources to FollowMarch 8th, 2021 By: Priyal Maheshwari Marketing is a fast-paced industry, and if you aren’t able to keep up with the trends, it’s easy to...
Grace ZhuMar 3, 20211 minMktSoc Case Study: OreoMarch 3rd, 2021 By: Grace Zhu What is your favorite Oreo flavor? Comment and like below! Grace Zhu is one of Marketing Society’s Spring...
Rachel LiuMar 1, 20211 minHumans of Marketing Society -- CarolineMarch 1st, 2021 By: Rachel Liu "It was in China. I had gone back to visit my grandparents. The thing about looking Asian but not actually...
Grace ZhuFeb 24, 20212 minThe Logos of Logo ChangesFebruary 24th, 2021 By: Grace Zhu A logo plays an important role in a company’s branding, helping consumers visualize the identity of the...
Ruby QianFeb 22, 20213 minMarketing by Design: Food PackagingFebruary 22nd, 2021 By: Ruby Qian Imagine: you walk into your local grocery store and decide that you will try a new snack today. The...
MktSoc Video TeamFeb 21, 20211 minEpisode 3: How Advertisers Convince You with MusicFebruary 21st, 2021 By: MktSoc Video Team For marketers, music does more than just paint a pretty picture – in fact, it is a highly...
Priyal MaheshwariFeb 17, 20213 minThis Is Marketing: You Can’t Be Seen Until You Learn To See February 17, 2021 By: Priyal Maheshwari “We can’t change the culture, but each of us has the opportunity to change a culture - our little...
Rachel LiuFeb 15, 20211 minHumans of Marketing Society -- CamilleFebruary 15th, 2021 By: Rachel Liu "Usually they’re not pretty, but family histories are so fascinating. My great grandfather was a POW...
Camille Rochaix & Claire TaoFeb 10, 20213 minLet's Talk Fast Facts: Super Bowl Ads February 10th, 2021 By: Camille Rochaix and Claire Tao On Sunday, like many Americans, we sat down to watch advertising’s biggest moment...
Julia MaoFeb 8, 20213 minMarketing Trends to Watch in 2021February 8th, 2021 By: Julia Mao Marketing is a fluid subject that adapts with society; there’s never one way to go about it and trending...
Marketing SocietyFeb 8, 20212 minMeet the MktSoc Blog Team! February 8th, 2021 By: Camille Rochaix Welcome back to the Marketing Society Blog! This semester we have a bunch of wonderful blog posts...
Andrew Ni & Camille RochaixDec 7, 20201 minEpisode 2: How to Advertise in a PandemicDecember 7th, 2020 By: Andrew Ni & Camille Rochaix Throughout this year, COVID-19 has changed how we live our lives, from sudden shifts...
Marketing SocietyNov 30, 20203 minAlumni's Advice November 30th, 2020 By: MktSoc Conference Planning Team: Caroline Tian, Jeff Chan, Pooja Anand, & Camille Rochaix Part III & Finale of...
Pooja AnandNov 23, 20204 minMktSoc's Favorite Holiday Ads November 23rd, 2020 By: Pooja Anand In this blog post, I’ll be sharing the Marketing Society’s favorite holiday ads! In each of the...
Claire TaoNov 23, 20204 minMy Remote Internship with IBMNovember 23rd, 2020 By: Claire Tao Application & Recruitment Process I walked out of the Wasserman Center feeling hopeless as I replayed...