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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2025 issue directed by: Eva Zhong & Sonakshi Gupta


Budweiser's New Green Beer
March 14th, 2022 By: Payton-luv Stine Pinch me! I’m Irish…or is it kiss me? St. Patrick’s Day was once a religious and cultural tribute...
Marketing Society
Mar 14, 20223 min read


Unpacking Euphoria’s Experimental Marketing Strategy
March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
Marketing Society
Mar 8, 20225 min read


The Success Story of AirPods
March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
Alberto Gastelum
Mar 4, 20223 min read


Music Meets Marketing: After Hours by The Weeknd
In today's episode, I explore the concepts & themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies

Miranda Soong
Mar 1, 20221 min read


How Tik Tok Knows Everything About You
February 28th, 2021 By: Phoebe Su How many times have you been scrolling through TikTok and seen an ad about a piece of clothing that you...
Marketing Society
Feb 28, 20223 min read


Marketing Me: Episode 1
February 26th, 2022 By: Annette Yang Here at Marketing Society, we often talk about branding in the context of firms and products....

Annette Yang
Feb 26, 20221 min read


Good, Bad and Ugly of Valentines Day
February 20th, 2022 By: Payton-luv Stine Just when you thought Marketing Society had enough of Valentine’s Day…we didn’t. Valentines Day...
Marketing Society
Feb 25, 20223 min read


Kardashian Marketing: How Skims Became a Billion-Dollar Brand
February 23rd, 2022 By: Annette Yang Keeping Up with the Kardashians star, Kim Kardashian is notably one of today’s most impactful icons...

Annette Yang
Feb 23, 20224 min read


Reshaping Valentine's Day Marketing
February 14th, 2021 By: AJ Gastélum Valentine’s Day is synonymous with romantic gestures, boxes of sweets, and pink and red designs...
Marketing Society
Feb 14, 20223 min read


Teasers as a Marketing Strategy: Super Bowl Edition
February 9th, 2022 By: Phoebe Su The Super Bowl isn’t just a big night for football; for most companies, it is also a big chance to...
Marketing Society
Feb 9, 20222 min read


How to Successfully Market Lunar New Year
February 7th, 2022 By: Annette Yang It's time to ring in the new Lunar calendar and welcome the Year of the Tiger: a symbol of...

Annette Yang
Feb 7, 20223 min read


MktSoc Case Study: MUJI
December 4th, 2021 By: AJ Gastélum AJ Gastélum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...

AJ Gastelum
Dec 4, 20211 min read


2 Awful Fashion Marketing Moves
December 3rd, 2021 By Brianna Pham It’s the holidays: the best time to reflect on consumerism. Whether it’s a new coat for the New York...
Brianna Pham
Dec 3, 20212 min read


Origins of Black Friday
November 29th, 2021 By: Payton-Luv Stine Black Friday is basically a holiday in America, a holiday of long lines, cold weather, endless...

Payton-Luv Stine
Nov 29, 20212 min read


The Rise of Influencer Marketing for Games
November 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
Vickie Tan
Nov 22, 20214 min read


The Marketing of a City: How “I ❤ NY” Became a Global Symbol of New York Tourism
November 17th, 2021 By: AJ Gastélum You’ve probably seen this logo before. Whether you’ve been to New York or not, this logo shows up on...

AJ Gastelum
Nov 17, 20212 min read


Meet our Marketing Society Alumna Paola!
November 15th, 2021 By: Janny Hong Paola is the former co-vice president of Marketing Society. She graduated from Stern in 2020 with a...

Janny Hong
Nov 15, 20215 min read


How Blockchain Can Transform Marketing
November 8th, 2021 By: Priyal Maheshwari Blockchain groups information in the form of “blocks” that get connected to a “chain of blocks”,...
Marketing Society
Nov 8, 20212 min read


How Boba Tea Became Unique Within the US Drink Market
November 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...

AJ Gastelum
Nov 3, 20213 min read


Trick or Treat! A Deep-dive in Halloween Candy
October 28th, 2021 By: Camille Rochaix Halloween is just around the corner, so that means three things: spooky events, costumes, and most...
Marketing Society
Oct 27, 20213 min read
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