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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Spring 2026 issue directed by: Eva Zhong & Elaine Liang


Innovative Beauty Marketing Campaigns
April 6th, 2022 Annette Yang Diversity and inclusion, beauty trends, and pop culture movements. The beauty industry has evolved immensely...

Annette Yang
Apr 6, 20224 min read


Oatly Marketing Analysis
April 4th, 2022 By: Payton-luv Stine Unlike most brands who pride themselves on a clean, flowing aesthetic, Oatly perfectly executes a...
Marketing Society
Apr 4, 20224 min read


Why Short-Form Video is the Future of Marketing
As a result of TikTok’s dominance on the internet, the emergence of short-form video content has solidified its place in consumer culture an

Miranda Soong
Apr 1, 20224 min read


The Starbucks Story: Changing Coffee Culture
March 31st, 2022 By: A.J. Gastélum Coffee is a staple in our everyday lives. Whether for its taste or its functionality, Coffee has...
Alberto Gastelum
Mar 31, 20223 min read


Music Meets Marketing: Fine Line by Harry Styles
In this episode, I dive into Fine Line by Harry Styles and the unconventional (online & offline) marketing strategies used for promotion

Miranda Soong
Mar 27, 20221 min read


Marketing Me Ep. 2: Your Social Media Brand
March 26, 2022 By: Annette Yang Co-Director of Content Annette Yang introduces Episode 2 of “Marketing Me”: a podcast about the art of...

Annette Yang
Mar 26, 20221 min read


The Marketing of Denim
March 23rd, 2022 By: Phoebe Su Boot cut, flare, mom, high-rise, straight, wide leg, skinny, boyfriend – you name it. The styles of denim...
Marketing Society
Mar 23, 20223 min read


Movie Marketing Spider-Man: No Way Home
March 21st, 2022 By: Annette Yang Grossing over 1.8 billion dollars globally, the 2021 film, Spider-Man: No Way Home broke records to...

Annette Yang
Mar 21, 20223 min read


Budweiser's New Green Beer
March 14th, 2022 By: Payton-luv Stine Pinch me! I’m Irish…or is it kiss me? St. Patrick’s Day was once a religious and cultural tribute...
Marketing Society
Mar 14, 20223 min read


Unpacking Euphoria’s Experimental Marketing Strategy
March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
Marketing Society
Mar 8, 20225 min read


The Success Story of AirPods
March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
Alberto Gastelum
Mar 4, 20223 min read


Music Meets Marketing: After Hours by The Weeknd
In today's episode, I explore the concepts & themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies

Miranda Soong
Mar 1, 20221 min read


How Tik Tok Knows Everything About You
February 28th, 2021 By: Phoebe Su How many times have you been scrolling through TikTok and seen an ad about a piece of clothing that you...
Marketing Society
Feb 28, 20223 min read


Marketing Me: Episode 1
February 26th, 2022 By: Annette Yang Here at Marketing Society, we often talk about branding in the context of firms and products....

Annette Yang
Feb 26, 20221 min read


Good, Bad and Ugly of Valentines Day
February 20th, 2022 By: Payton-luv Stine Just when you thought Marketing Society had enough of Valentine’s Day…we didn’t. Valentines Day...
Marketing Society
Feb 25, 20223 min read


Kardashian Marketing: How Skims Became a Billion-Dollar Brand
February 23rd, 2022 By: Annette Yang Keeping Up with the Kardashians star, Kim Kardashian is notably one of today’s most impactful icons...

Annette Yang
Feb 23, 20224 min read


Reshaping Valentine's Day Marketing
February 14th, 2021 By: AJ Gastélum Valentine’s Day is synonymous with romantic gestures, boxes of sweets, and pink and red designs...
Marketing Society
Feb 14, 20223 min read


Teasers as a Marketing Strategy: Super Bowl Edition
February 9th, 2022 By: Phoebe Su The Super Bowl isn’t just a big night for football; for most companies, it is also a big chance to...
Marketing Society
Feb 9, 20222 min read


How to Successfully Market Lunar New Year
February 7th, 2022 By: Annette Yang It's time to ring in the new Lunar calendar and welcome the Year of the Tiger: a symbol of...

Annette Yang
Feb 7, 20223 min read


MktSoc Case Study: MUJI
December 4th, 2021 By: AJ Gastélum AJ Gastélum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...

AJ Gastelum
Dec 4, 20211 min read
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