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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2025 issue directed by: Eva Zhong & Sonakshi Gupta


Hilarious Marketing Campaign Failures
April 5th, 2021 By: Priyal Maheshwari We have all heard of the famous Old Spice’s “The Man Your Man Can Smell Like” Campaign, or...
Marketing Society
Apr 5, 20213 min read


MktSoc Case Study: Baskin-Robbins
What is your favorite Baskin-Robbins treat? Tell us in the comments below! ............. Grace Zhu is one of Marketing Society’s Spring...
Grace Zhu
Mar 31, 20211 min read


Episode 4: Marketing Hybrid Cloud with IBM
March 29th, 2021 By: Camille Rochaix & Andrew Ni How do you advertise something as complex as a hybrid cloud service? How do you feature...
Camille Rochaix & Andrew Ni
Mar 29, 20211 min read


Humans of Marketing Society -- Deepti Shankar
March 29th, 2021 By: Rachel Liu “I broke my arm twice within two months when I was a baby. One of the neighbors’ kids tugged too hard on...
Rachel Liu
Mar 29, 20212 min read


The Psychology of Color Marketing
March 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...
Marketing Society
Mar 24, 20212 min read


The Psychology of Brand Names
March 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...
Grace Zhu
Mar 22, 20213 min read


Influence: The Psychology of Persuasion by Robert Cialdini
Imagine this, I offer you a job right now, fully paid, with a lot of benefits included - will you take it? Most of you would probably say...
Marketing Society
Mar 17, 20212 min read


Humans of Marketing Society -- Janny Hong
March 15th, 2021 By: Rachel Liu "Most of the others in the Taekwondo club, they’ve been sparring for years so they were way ahead of...
Rachel Liu
Mar 15, 20211 min read


Disney -- Looking Ahead after COVID
March 7th, 2021 By: Rachel Liu Hey Marketing Gurus! Today, we’re taking a break from advertisements and we’re talking about ✨Strategy.✨ ...
Rachel Liu
Mar 10, 20213 min read


Marketing News Sources to Follow
March 8th, 2021 By: Priyal Maheshwari Marketing is a fast-paced industry, and if you aren’t able to keep up with the trends, it’s easy to...
Marketing Society
Mar 8, 20213 min read


MktSoc Case Study: Oreo
March 3rd, 2021 By: Grace Zhu What is your favorite Oreo flavor? Comment and like below! Grace Zhu is one of Marketing Society’s Spring...
Grace Zhu
Mar 3, 20211 min read


Humans of Marketing Society -- Caroline
March 1st, 2021 By: Rachel Liu "It was in China. I had gone back to visit my grandparents. The thing about looking Asian but not actually...
Rachel Liu
Mar 1, 20211 min read


The Logos of Logo Changes
February 24th, 2021 By: Grace Zhu A logo plays an important role in a company’s branding, helping consumers visualize the identity of the...
Grace Zhu
Feb 24, 20212 min read


Marketing by Design: Food Packaging
February 22nd, 2021 By: Ruby Qian Imagine: you walk into your local grocery store and decide that you will try a new snack today. The...
Ruby Qian
Feb 22, 20213 min read


Episode 3: How Advertisers Convince You with Music
February 21st, 2021 By: MktSoc Video Team For marketers, music does more than just paint a pretty picture – in fact, it is a highly...
MktSoc Video Team
Feb 21, 20211 min read


This Is Marketing: You Can’t Be Seen Until You Learn To See
February 17, 2021 By: Priyal Maheshwari “We can’t change the culture, but each of us has the opportunity to change a culture - our little...
Marketing Society
Feb 17, 20213 min read


Humans of Marketing Society -- Camille
February 15th, 2021 By: Rachel Liu "Usually they’re not pretty, but family histories are so fascinating. My great grandfather was a POW...
Rachel Liu
Feb 15, 20211 min read


Let's Talk Fast Facts: Super Bowl Ads
February 10th, 2021 By: Camille Rochaix and Claire Tao On Sunday, like many Americans, we sat down to watch advertising’s biggest moment...
Camille Rochaix & Claire Tao
Feb 10, 20213 min read


Marketing Trends to Watch in 2021
February 8th, 2021 By: Julia Mao Marketing is a fluid subject that adapts with society; there’s never one way to go about it and trending...
Julia Mao
Feb 8, 20213 min read


Meet the MktSoc Blog Team!
February 8th, 2021 By: Camille Rochaix Welcome back to the Marketing Society Blog! This semester we have a bunch of wonderful blog posts...
Marketing Society
Feb 8, 20212 min read
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