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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Spring 2026 issue directed by: Eva Zhong & Elaine Liang


A Warm Fall 2021 Welcome From the MktSoc Blog Team!
September 27th, 2021 By: Camille Rochaix Welcome back! I am very proud to say that the Marketing Society Blog is back for its second...
Camille Rochaix
Sep 27, 20212 min read


Guide to the Stern Marketing Concentration
May 7th, 2021 By: Rachel Liu Hey guys! WOW the registration period is late this year. It doesn’t even start until finals are already...
Rachel Liu
May 10, 20218 min read


MktSoc Case Study: Lush
April 28th, 2021 By: Grace Zhu Feel free to let us know your thoughts in the comments section below! ............. Grace Zhu is one of...
Grace Zhu
Apr 28, 20211 min read


Humans of Marketing Society -- Catalina
April 25th, 2021 By: Rachel Liu "I had a, ahem, terrible French teacher. I took her class for two years for my high school language...
Rachel Liu
Apr 26, 20211 min read


Dive Into Reborn Coffee: Hannah Goh
Hannah Goh is an NYU Stern alumna who is currently working at Reborn Coffee as the VP of Marketing and Sales. Reborn Coffee is a coffee...
Ruby Qian
Apr 21, 20214 min read
Marketing Class Recommendations
April 19th, 2021 By: Grace Zhu Are you unsure about which marketing classes to take in the upcoming semester? Here are some of our...
Grace Zhu
Apr 19, 20214 min read


PlayStation 5 v/s Xbox Series X/S - Gaming Marketing Strategies
April 14th, 2021 By: Priyal Maheshwari Last year we saw two giants releasing their new generation consoles, Sony’s PlayStation 5 and...
Marketing Society
Apr 14, 20213 min read


Humans of Marketing Society -- Grace
April 12th, 2021 By: Rachel Liu "Everything seemed like it was gonna be amazing. The sky was blue because it was a national holiday and...
Rachel Liu
Apr 12, 20211 min read


Hilarious Marketing Campaign Failures
April 5th, 2021 By: Priyal Maheshwari We have all heard of the famous Old Spice’s “The Man Your Man Can Smell Like” Campaign, or...
Marketing Society
Apr 5, 20213 min read


MktSoc Case Study: Baskin-Robbins
What is your favorite Baskin-Robbins treat? Tell us in the comments below! ............. Grace Zhu is one of Marketing Society’s Spring...
Grace Zhu
Mar 31, 20211 min read


Episode 4: Marketing Hybrid Cloud with IBM
March 29th, 2021 By: Camille Rochaix & Andrew Ni How do you advertise something as complex as a hybrid cloud service? How do you feature...
Camille Rochaix & Andrew Ni
Mar 29, 20211 min read


Humans of Marketing Society -- Deepti Shankar
March 29th, 2021 By: Rachel Liu “I broke my arm twice within two months when I was a baby. One of the neighbors’ kids tugged too hard on...
Rachel Liu
Mar 29, 20212 min read


The Psychology of Color Marketing
March 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...
Marketing Society
Mar 24, 20212 min read


The Psychology of Brand Names
March 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...
Grace Zhu
Mar 22, 20213 min read


Influence: The Psychology of Persuasion by Robert Cialdini
Imagine this, I offer you a job right now, fully paid, with a lot of benefits included - will you take it? Most of you would probably say...
Marketing Society
Mar 17, 20212 min read


Humans of Marketing Society -- Janny Hong
March 15th, 2021 By: Rachel Liu "Most of the others in the Taekwondo club, they’ve been sparring for years so they were way ahead of...
Rachel Liu
Mar 15, 20211 min read


Disney -- Looking Ahead after COVID
March 7th, 2021 By: Rachel Liu Hey Marketing Gurus! Today, we’re taking a break from advertisements and we’re talking about ✨Strategy.✨ ...
Rachel Liu
Mar 10, 20213 min read


Marketing News Sources to Follow
March 8th, 2021 By: Priyal Maheshwari Marketing is a fast-paced industry, and if you aren’t able to keep up with the trends, it’s easy to...
Marketing Society
Mar 8, 20213 min read


MktSoc Case Study: Oreo
March 3rd, 2021 By: Grace Zhu What is your favorite Oreo flavor? Comment and like below! Grace Zhu is one of Marketing Society’s Spring...
Grace Zhu
Mar 3, 20211 min read


Humans of Marketing Society -- Caroline
March 1st, 2021 By: Rachel Liu "It was in China. I had gone back to visit my grandparents. The thing about looking Asian but not actually...
Rachel Liu
Mar 1, 20211 min read
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